Business Case: Penske And The Startup Company
Key Partner 1: I think it is genius to have U HAUL as a partner. Most people will think they are a competitor, but if they buy your startup company out, they would benefit because they will be able to sell the land they use as storage units. Penske also sounds like a great partner because they would be able to deliver items to households in different communities at a lower cost so you won't have to worry about scaling.
Customer Segments - Our customers SHOULD not solely be college students who want to store their belongings over the summer, but just anyone who wants to store their belongings. By only focusing on college students, I imagine the market is not as big as opening the business to a larger audience.
Key Resources - I cannot envision …show more content…
Cost Structure- If other companies ie) storeatmyhouse.com barely has any households in cities that are willing to rent out their house, how will you advertise the business to not only gain their customers, but advertise your …show more content…
The trust issue is important for our company, because we need people to be secured when they give their stuff to us. At the beginning of the company’s establishment, we will give people more benefits than they could imagine, like have free boxes, free transportation, and discount on the household. We will accurately choose the households, which would take longer time for research and examination, but the base of building up credibility is important. Therefore, we will have our advertisement on the reviews from our first customers. The household would get benefits too, because they can get a fraction of the profit which we have not established. We will also be more involved with our customers and households so that they won’t feel uncomfortable during the duration they are abroad. Our company is making a long-term goal to partner with amazon, u haul, and others in order to reduce land space that storage units take up and most importantly reduce carbon footprint because cost of transportation by air is not cost
Customer Segments - Our customers SHOULD not solely be college students who want to store their belongings over the summer, but just anyone who wants to store their belongings. By only focusing on college students, I imagine the market is not as big as opening the business to a larger audience.
Key Resources - I cannot envision …show more content…
Cost Structure- If other companies ie) storeatmyhouse.com barely has any households in cities that are willing to rent out their house, how will you advertise the business to not only gain their customers, but advertise your …show more content…
The trust issue is important for our company, because we need people to be secured when they give their stuff to us. At the beginning of the company’s establishment, we will give people more benefits than they could imagine, like have free boxes, free transportation, and discount on the household. We will accurately choose the households, which would take longer time for research and examination, but the base of building up credibility is important. Therefore, we will have our advertisement on the reviews from our first customers. The household would get benefits too, because they can get a fraction of the profit which we have not established. We will also be more involved with our customers and households so that they won’t feel uncomfortable during the duration they are abroad. Our company is making a long-term goal to partner with amazon, u haul, and others in order to reduce land space that storage units take up and most importantly reduce carbon footprint because cost of transportation by air is not cost