Btec bussiness lvl 3 Unit 3 P1 Marketing techniques
Unit 3 P1 Marketing techniques
O2
The purpose for O2 is to provide a service to their customers. The services are to target customers that use mobile phones. The services they provide include phone insurance, discounts off travel insurance, discounts off accessories in-store, home broadband etc.
Survival strategy
In a tough economy or a market that is suddenly cluttered with new and emerging competitors, marketers need to implement survival strategies designed to help them survive and thrive. Social media has been a marketing game changer. This means that because of social media many companies find it easier to show their customers about what they have for them, this creates better survival ideas. However when you look at things closely, it’s clear to see that the more things change, the more they stay the same. I think that while several factors such as social media, smartphone uptake and environmental awareness have all impacted on how brands deal with a PR crisis. The basics for these businesses remain the same: be prepared, have a strategy and make sure you have a good team. And with these criteria’s, O2 has responded pretty well.
Relationship marketing
In relationship marketing, customer profile, buying patterns, and history of contacts are maintained in a sales database, and an account executive is assigned to one or more major customers to fulfil their needs and maintain the relationship. Relationship marketing was defined as a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. O2 uses records of the customers purchases to promote ideal offers to them such extra credit or internet. This helps increase profit for O2 because it doesn’t take much effort to show their customers these deals.
Asda
Asda has a huge variety of products for everyone. They sell electronics, groceries, luxuries, clothes, etc. They have proven to be the best
O2
The purpose for O2 is to provide a service to their customers. The services are to target customers that use mobile phones. The services they provide include phone insurance, discounts off travel insurance, discounts off accessories in-store, home broadband etc.
Survival strategy
In a tough economy or a market that is suddenly cluttered with new and emerging competitors, marketers need to implement survival strategies designed to help them survive and thrive. Social media has been a marketing game changer. This means that because of social media many companies find it easier to show their customers about what they have for them, this creates better survival ideas. However when you look at things closely, it’s clear to see that the more things change, the more they stay the same. I think that while several factors such as social media, smartphone uptake and environmental awareness have all impacted on how brands deal with a PR crisis. The basics for these businesses remain the same: be prepared, have a strategy and make sure you have a good team. And with these criteria’s, O2 has responded pretty well.
Relationship marketing
In relationship marketing, customer profile, buying patterns, and history of contacts are maintained in a sales database, and an account executive is assigned to one or more major customers to fulfil their needs and maintain the relationship. Relationship marketing was defined as a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. O2 uses records of the customers purchases to promote ideal offers to them such extra credit or internet. This helps increase profit for O2 because it doesn’t take much effort to show their customers these deals.
Asda
Asda has a huge variety of products for everyone. They sell electronics, groceries, luxuries, clothes, etc. They have proven to be the best