BSBMKG515A Assessment Task 02 Mod
CRICOS Provider no. 01718J (VIC) 01459A (WA)
Conduct marketing audit
Submission details
Candidate’s Name
Phone No.
Assessor’s Name
Phone No.
Assessment Site
Assessment Date/s
Time/s
The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
For this assessment candidates are required to conduct an internal and external marketing audit, based on the plan they identified in Assessment Task 1.
Assessment description
Using the audit plan for the organisation developed in Assessment Task 1 and the Marketing Plan included with Assessment Task 1, you need to identify relevant criterion for internal and external marketing audits, conduct the audits, and collate the information collected in light of the audit requirements.
Note: ‘Excerpt from Letter of Appointment’ is different to that found in Assessment
Task 1.
Procedure
Using the case study information provided to you, complete the following steps by providing written information to:
1. Define the criteria that you will use to assess the external audit. This may include PEST, Porters Five Forces or another model.
2. Conduct the external audit by describing in both qualitative and quantitative terms your findings based on the criteria you selected in part 1.
a. external macro-environmental factors that meet audit requirements including:
i. economic factors ii. demographic factors iii. technological factors iv. political/legal factors
b. external micro-environmental factors that meet audit requirements, including:
i. market characteristics ii. customer needs iii. competitor factors.
3. Conduct an internal audit.
a. Identify the criteria to be used in the internal marketing audit, including: existing research data; internal sales data; supply chain management and logistics.
b. Describe the marketing
Conduct marketing audit
Submission details
Candidate’s Name
Phone No.
Assessor’s Name
Phone No.
Assessment Site
Assessment Date/s
Time/s
The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
For this assessment candidates are required to conduct an internal and external marketing audit, based on the plan they identified in Assessment Task 1.
Assessment description
Using the audit plan for the organisation developed in Assessment Task 1 and the Marketing Plan included with Assessment Task 1, you need to identify relevant criterion for internal and external marketing audits, conduct the audits, and collate the information collected in light of the audit requirements.
Note: ‘Excerpt from Letter of Appointment’ is different to that found in Assessment
Task 1.
Procedure
Using the case study information provided to you, complete the following steps by providing written information to:
1. Define the criteria that you will use to assess the external audit. This may include PEST, Porters Five Forces or another model.
2. Conduct the external audit by describing in both qualitative and quantitative terms your findings based on the criteria you selected in part 1.
a. external macro-environmental factors that meet audit requirements including:
i. economic factors ii. demographic factors iii. technological factors iv. political/legal factors
b. external micro-environmental factors that meet audit requirements, including:
i. market characteristics ii. customer needs iii. competitor factors.
3. Conduct an internal audit.
a. Identify the criteria to be used in the internal marketing audit, including: existing research data; internal sales data; supply chain management and logistics.
b. Describe the marketing