Bsbmkg506B Plan Market Research
D.A. Garden Supplies
Project Scope
Project Name: Competition Department: Sales Project Manager: Date: 10/09/2012
Prepared By Document Owner(s) | Project/Organization Role | David Smith | Managing Director | Alison Smith | Manager |
Stakeholders Sponsors
Customers David Smith
Staff Alison Smith
Suppliers
Management
Bank
Project Introduction
This project scope “Competition” has been designed to involve all stakeholders of D.A. Garden Supplies so that all aspects of the business can be analysed through collecting invaluable information and data by the research methods below. Our aim is to identify the cause of the problem so that future marketing can be targeted accordingly for positive lucrative results. With knowledge and understanding together we can create a successful future for D.A Garden supplies.
Project Resource Requirements
Resources required for the scope will include human, financial and physical resources. These will be required for each type of data collection as follows:
Focus Group – Could be held in the lunch room over a 1 hour period. An external marketing professional would need to be hired to conduct the focus group and 6 participants from the target market would also be required for the discussion. Physical resources required are pens, paper, tea and coffee, brochures of competition and light refreshments. Overall cost including preparation of the focus group would be $550.
Survey – After the focus group has taken place the survey can be developed from the data collected. The 5 min survey could be conducted at the local shopping centre focused on surveying a minimum of 30 to 60 people from the target market over a 6 hour period. An external interviewing professional would need to be hired to conduct the survey and briefed on who to approach and what to say. Physical resources required include surveys, pens, clipboard and a bag to store completed surveys. Overall cost
Project Scope
Project Name: Competition Department: Sales Project Manager: Date: 10/09/2012
Prepared By Document Owner(s) | Project/Organization Role | David Smith | Managing Director | Alison Smith | Manager |
Stakeholders Sponsors
Customers David Smith
Staff Alison Smith
Suppliers
Management
Bank
Project Introduction
This project scope “Competition” has been designed to involve all stakeholders of D.A. Garden Supplies so that all aspects of the business can be analysed through collecting invaluable information and data by the research methods below. Our aim is to identify the cause of the problem so that future marketing can be targeted accordingly for positive lucrative results. With knowledge and understanding together we can create a successful future for D.A Garden supplies.
Project Resource Requirements
Resources required for the scope will include human, financial and physical resources. These will be required for each type of data collection as follows:
Focus Group – Could be held in the lunch room over a 1 hour period. An external marketing professional would need to be hired to conduct the focus group and 6 participants from the target market would also be required for the discussion. Physical resources required are pens, paper, tea and coffee, brochures of competition and light refreshments. Overall cost including preparation of the focus group would be $550.
Survey – After the focus group has taken place the survey can be developed from the data collected. The 5 min survey could be conducted at the local shopping centre focused on surveying a minimum of 30 to 60 people from the target market over a 6 hour period. An external interviewing professional would need to be hired to conduct the survey and briefed on who to approach and what to say. Physical resources required include surveys, pens, clipboard and a bag to store completed surveys. Overall cost