Business: Virtual Business Solution
Product: Manufacturers for Touch Screen Product
Assessment Item 1
BSB115 - Management
Word count: 540
Format: Arial 11
1 Introduction
‘Virtual Business Solution’ is a large touch screen products industry in Australia. We are a three years old company with 100 employees split into specialized teams for maximum efficiency. We are based in Brisbane and offer our providing quality products, including tablet, smartphones and laptops all across Australia. Aim to expand our business internationally in order to live up to the ‘solution’ aspect of our company name, but in order to do so we must first develop our brand within Australia.
2 Analysis …show more content…
The problems were avoidable, however underlying causes went unaddressed, and negative affect to customers. Consistency is the key to making customers happy, which is the aim of this organisation. Research by McKinsey & Company (2014) suggested that evaluating the customer journey is 30% more predictive of overall customer satisfaction than individual touch points, which makes increasing customer satisfaction easier to do. Even more importantly, Keskinen, T (2013) suggest that improved satisfaction leads to increased customer loyalty. Loyal customers are likely to retain our service and recommend our service to others, thus increasing our customer base and generating more …show more content…
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