Brk Build A Bear
1. Build-A-Bear workshop was created in 1997 In St. Louis, Missouri by Maxine Clark. Build-A-Bear generates $379 million and employees over 4,500 employees worldwide. They are located in Australia, Belgium, Denmark, Germany, India, Japan, The Netherlands, Norway, Korea, Russia, Sing pore, Sweden, Taiwan and Thailand. They are also seen in over 500 malls within the United States. Maxine Clark has created a mission that brings teddy bear to life with the thought of our childhood memories. Teddy bears can bring back many old memories from friendship, trust and comfort to love. When a customer’s goes into a retail location they are introduce to the workshop which than an employee with guide them through the Build-A-Bear experiences. This experience
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Build-A-Bear tries to stay focus to what matters and creates a place, time and utility with the customers. While the customers are in the store Build-A-Bear will have work station in which than the customer will start the building process that consist of Choose Me, Hear Me, Stuff Me, Stitch Me, Fluff Me, Dress Me, Name Me and Take Me Home. They also change and add new products weekly from different stuff animals, clothes that are based on current trends, and accessories. This will allow them to have a repeat business base and will also allow them to capture new customers. The new customers can see if from a different view because it’s not just one time experience it can be an experience that can last for a while. Also making sure that they are collected all the information possible at check out or in store, so they can tailor promotion to those customers for repeat business. An example would be if a customer build a bear that was a sport theme than they should throw promotion deal when there is a football game, soccer, basketball etc. Keeping current with trends and continuing to allow the customer’s different option is a huge plus and it can only grow and help the business. Build-A-Bear has also created new advertisement campaigns to promote their online experiences has well. Promoting the experience will be key to them. It’s not just a teddy bear it’s the memories that comes with that teddy bear and letting the customer feel that will allow them to be successful and get the customers coming back for
Build-A-Bear tries to stay focus to what matters and creates a place, time and utility with the customers. While the customers are in the store Build-A-Bear will have work station in which than the customer will start the building process that consist of Choose Me, Hear Me, Stuff Me, Stitch Me, Fluff Me, Dress Me, Name Me and Take Me Home. They also change and add new products weekly from different stuff animals, clothes that are based on current trends, and accessories. This will allow them to have a repeat business base and will also allow them to capture new customers. The new customers can see if from a different view because it’s not just one time experience it can be an experience that can last for a while. Also making sure that they are collected all the information possible at check out or in store, so they can tailor promotion to those customers for repeat business. An example would be if a customer build a bear that was a sport theme than they should throw promotion deal when there is a football game, soccer, basketball etc. Keeping current with trends and continuing to allow the customer’s different option is a huge plus and it can only grow and help the business. Build-A-Bear has also created new advertisement campaigns to promote their online experiences has well. Promoting the experience will be key to them. It’s not just a teddy bear it’s the memories that comes with that teddy bear and letting the customer feel that will allow them to be successful and get the customers coming back for