British Airways Case Study
Organizational Behavior Final Case Analysis:
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Table of Contents:
1.Introduction……………………………………………………………………………………….…………………3 What the company does?.....................................................................................................3 How it was developed historically?......................................................................................3 SWOT analysis…………………………..…………………………………………………………………………4 Strengths…………………………………….………………………………………………………………………..4 Weakness…………………………………………………….……………………………………………………….5 Opportunities……………………………………………………………………………………………………….6 Threats…………………………………………………………………………………………………………………6 The Problem…………………………………………..…………………………………………………………....6 Why is change needed?.......................................................................................................7 Fear of turnover and instability…………….………………………………………………………………..7 =Mistrust………………………………………..……………………………………………………………………7 Overuse of motivational approaches……………………………………………………………………….7 Unclear goals……………………………………………………………………...………………………………..7 Compromises………………………………………..……………………………………………………………..7 British Airways culture………………………………..………………………………………………………..8 Suggested solutions………………..…………………………………………………………………………….8 Recommendations……………….………………………………………………………………………………9 References..……………………………………………………………………………………………………….10
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Introduction:
What the company does?
The British Airways (BA) is the flag carrier airline of the UK. Its headquarters is at the waterside near the main hub in London, Heathrow Airport. Its second hub is at London Gatwick Airport. BA is the largest airline in the UK which currently serves 150 destinations, including domestic flights and international flights to the Middle East, Africa, USA, Australia, Europe and Asia {1}.
How it developed historically?
The British Airways group was formed on September 1, 1974 through nationalization by the Labor government. It was formed from two large
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Table of Contents:
1.Introduction……………………………………………………………………………………….…………………3 What the company does?.....................................................................................................3 How it was developed historically?......................................................................................3 SWOT analysis…………………………..…………………………………………………………………………4 Strengths…………………………………….………………………………………………………………………..4 Weakness…………………………………………………….……………………………………………………….5 Opportunities……………………………………………………………………………………………………….6 Threats…………………………………………………………………………………………………………………6 The Problem…………………………………………..…………………………………………………………....6 Why is change needed?.......................................................................................................7 Fear of turnover and instability…………….………………………………………………………………..7 =Mistrust………………………………………..……………………………………………………………………7 Overuse of motivational approaches……………………………………………………………………….7 Unclear goals……………………………………………………………………...………………………………..7 Compromises………………………………………..……………………………………………………………..7 British Airways culture………………………………..………………………………………………………..8 Suggested solutions………………..…………………………………………………………………………….8 Recommendations……………….………………………………………………………………………………9 References..……………………………………………………………………………………………………….10
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Introduction:
What the company does?
The British Airways (BA) is the flag carrier airline of the UK. Its headquarters is at the waterside near the main hub in London, Heathrow Airport. Its second hub is at London Gatwick Airport. BA is the largest airline in the UK which currently serves 150 destinations, including domestic flights and international flights to the Middle East, Africa, USA, Australia, Europe and Asia {1}.
How it developed historically?
The British Airways group was formed on September 1, 1974 through nationalization by the Labor government. It was formed from two large
References: {1} http://en.wikipedia.org/wiki/British_Airways {2] http://www.emergeeducation.com/case_studies/BA.pdf {3} Culture and Commitment: British Airways, Gowler, D., Legge, K., & Clegg, C. (1993). Organizational Behavior and Human Resource Management, London: Paul Chapman Publishing {4} http://www.thinkingmanagers.com/management/strengths-weaknesses.php {5} http://www.speedyadverts.com/SATopics/html/leadership_in_tourism3.html {6} Sustainable competitive advantage: COMPARATIVE ANALYSIS AND LESSONS FROM THE PRACTICE OF BRITISH AIRWAYS, LUFTHANSA AND SOUTHWEST AIRLINES, AIB-SE (USA) 2004 Annual Meeting, Knoxville, TN {7} http://www.aibse.org/.../Sustainable%20Competitive%20Advantage.doc 10