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COURSE OUTLINE
Course Code
MKT 203 M
Title
Marketing Management
Credit Hours
3
Semester
Spring 2014
Course
Objective
Marketing is responsible for growing organizations by adapting organizations to changes in today’s dynamic global and technological environment. Marketing is the function that tracks customers and competitors, searches for opportunities in both domains, and suggests ways in which firms can change their product offerings to take advantage of those opportunities available in market. In this way, the marketing function is one source of the organization’s strategic thinking. This course deals with the management of marketing functions in profit and non profit organizations. Besides introducing you to marketing strategy and the elements of marketing analysis (customer, competitor and company), we will also consider the key elements of the marketing mix: product management, pricing, distribution, and communication. The focus of the course will be on the issues of segmentation, targeting and positioning.
Instructor
SHAHZAD KHAN
MBA (Major in Marketing)
Master of science in Management (Major in Marketing)
PhD in progress Course work competed (Major in Marketing Marketing)
E-mail: Shahzadkhan.lecturer@gmail.com
Tel: +923339405596
Recommended Book (s)
Marketing Management 12th Edition By Philip Kotler
Reference Book (s)
Marketing Management by Frank Bradley
Marketing Management by Philip Kotler, International Edition
Class Policy
1. The students must reach the class-rooms in time. Late comers may join the class but may not be entitled to be marked “present”.
2. The assignment submission dead-line must be observed. In case of late submission, certain percentage may be deducted.
3. Those who are absent on the announcement date of the assignment/ test, must get the topic/ chapter of the test/ assignment confirmed through their peers.
4. Mobile phones must be switched-off or should be put on
Course Code
MKT 203 M
Title
Marketing Management
Credit Hours
3
Semester
Spring 2014
Course
Objective
Marketing is responsible for growing organizations by adapting organizations to changes in today’s dynamic global and technological environment. Marketing is the function that tracks customers and competitors, searches for opportunities in both domains, and suggests ways in which firms can change their product offerings to take advantage of those opportunities available in market. In this way, the marketing function is one source of the organization’s strategic thinking. This course deals with the management of marketing functions in profit and non profit organizations. Besides introducing you to marketing strategy and the elements of marketing analysis (customer, competitor and company), we will also consider the key elements of the marketing mix: product management, pricing, distribution, and communication. The focus of the course will be on the issues of segmentation, targeting and positioning.
Instructor
SHAHZAD KHAN
MBA (Major in Marketing)
Master of science in Management (Major in Marketing)
PhD in progress Course work competed (Major in Marketing Marketing)
E-mail: Shahzadkhan.lecturer@gmail.com
Tel: +923339405596
Recommended Book (s)
Marketing Management 12th Edition By Philip Kotler
Reference Book (s)
Marketing Management by Frank Bradley
Marketing Management by Philip Kotler, International Edition
Class Policy
1. The students must reach the class-rooms in time. Late comers may join the class but may not be entitled to be marked “present”.
2. The assignment submission dead-line must be observed. In case of late submission, certain percentage may be deducted.
3. Those who are absent on the announcement date of the assignment/ test, must get the topic/ chapter of the test/ assignment confirmed through their peers.
4. Mobile phones must be switched-off or should be put on