Brand Tracking Survey

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Students of IIUI

Questionnaire is developed in order to complete our research on brand tracking survey by focusing on Food Chains in Pakistan. It is promised the data will kept confidential so there is no need to write your name and company you invest in. Questions are graded in 7 degrees i.e. from Strongly Disagree to Strongly Agree. It is requested that all question should be answered after reading them because it can affect our research paper. Thanks

1. Age …………
2. Your occupation ………………………………… 3. Gender …………………..
1. Do you like fast food?

← Yes

← No

2. Which kind of fast food you buy more often?

← Burger

← Pizza

← Sandwich

3. What brands of Fast Food chains (Quick Service Restaurant chains) are you aware of?

..........................................................................................................................

4. Have you eaten in a Fast Food chain in last week?

← Yes

← No

5. If yes, which ones?

← AFC

← McDonald`s

← KFC

← Dominos

← Pizza hut

← Subway

6. Which is your favorite Fast Food chain?

…………………………………….

We want to ask you some general questions about a particular Fast Food chain, AFC.

7. Have you heard of this restaurant? (AFC)

← Yes

← No

8. What do I like best about AFC?

…………………………………………………………………………………………………………….

9. What is most Unique about AFC?

……………………………………………………………………………………………………………..

10. Have you eaten at AFC?

← Yes

← No

11. When you say AFC what are the first associations that come to your mind?

………………………………………

………………………………………

……………………………………...

………………………………………

………………………………………

We are interested in your over opinion of AFC.

| |Strongly
Disagree |Disagree |Disagree somewhat |Undecided | Agree somewhat |Agree |Strongly...
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