Brand Switching Questionnair

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Dear sir/mam, I am a student of MBA. I am conducting a research on the topic “An in-depth study on brand switching behavior of youngsters in branded apparel industry”. I would be thankful to you if you can give your precious time in response to this questionnaire. The data provided by you will be kept confidential and used for academic purpose only. 1. How often do you purchase apparels?

Weekly (5-8 days)Half monthly (15-20 days)
Monthly (25-30 days)depends on season
2. How much do you spend on shopping of Apparels (Per month)? 500-1000 INR1000-2000 INR
2000-3000 INR 4000 INR and above
3. According to you which is a best time to purchase apparel? WeekendsMonth ends
Festive day’s Special discounts
Others 4. Which is a best place to buy branded apparel?
Shopping MallsExclusive stores
Local retailersanywhere
5. How do you get information about Branded apparel?Through TV adsHoardings
NewspaperFriends
6. What is a brand in your opinion? It Gives,
Rank accordingly (1 low value 5 High value)| 1| 2| 3| 4| 5| | | | | | |
Quality assurance| | | | | |
Value for money| | | | | |
Comfort| | | | | |
Social recognition| | | | | |
Attitude| | | | | |
Style| | | | | |
Self esteem| | | | | |
Differentiation\ Attention| | | | | |
High Standards| | | | | |
7. Which are the top five brands for apparels as per your choice?(First should be most preferred) 1| 2| 3|
4| 5| 6|
8. Which attracts you more towards purchasing/ Switching to other branded apparel? Rank accordingly (1 low value 5 High value)| 1| 2| 3| 4| 5| Promotional Schemes| I| | | | |

Discounts| I| | | | |
Variety| A| | | | |
Special Edition| A| | | | |
Advertisements| A| | | | |...
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