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brand management
NATIONAL INSTITUTE OF FASHION TECHNOLOGY

MASTERS OF FASHION MANAGEMENT (2013-15)

Entrepreneurship
Seven Domains Analysis Assignment

Submitted By:
Komal K Tapase
Masters of Fashion Management – III
2013-2015

Submitted To:
Associate Prof. Mr. Annaji Sarma
FMS Department
Masters of Fashion Management – III

Fiama Di Wills Shower Gel
Product range includes the exotic dream, the clear spring and mild dew. They all have the natural ingredients like Peach, Black Current, Bear Berry, Lemon Grass etc. and scientific beads that make the skin beautiful and soft.

Evaluation of the Brand Personality of FIAMA DI WIILS

Brand Image:
It’s a product of ITC
Insertion of top glamour actress as The Brand Amabassador
First soap to compete LUX of HUL
Brand Identity:
Product of ITC
Endorsed by the Deepika Padukone
Different strategy of launching

Fiama Di Wills STP
Segment: Middle Class men and women
Target Group: Young, modern, aware customers who are confident of themselves and seek indulgences that make them feel alive and beautiful
Positioning: Shower Gel, which is a blend of Nature and Science, and also a gentle care that can be used every day. Available everywhere, at Rs. 135/-.

Brand Identity Prism of Fiama Di Wills

PHYSIQUE PERSONALITY

RELATIONSHIP CULTURE

REFELCTION SELF-IMAGE

Palmolive Shower Gel
Palmolive Shower Gel says that, After a long hectic day, relax and sooth your


References: http://www.scribd.com/doc/39090351/A-Ppt-on-Fiama-amp-Brand-Laddering http://www.scribd.com/doc/167033875/Colgate-palmolive-branding http://www.itcportal.com/businesses/fmcg/personal-care-products/fiama-di-wills.aspx
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