Brand Image Questionnaire

Topics: English-language films, Better, Perception Pages: 10 (1306 words) Published: February 12, 2013
| | | | | | | | | | |Customer Name : | | | | |Address : | | | | | | | | | | | | | | | | |Telephone : | | |Contact Name : | |Position : | | |Product Codes : | | | |

Thank you for your agreement to help xxx in their efforts to understand their customer’s perceptions of them. The responses to this questionnaire are intended to provide focus and impetus to xxx's improvement programme and will used solely for this purpose, as such we hope that you will benefit from a service which better meets your current and future needs. Your reply will be treated in confidence.

|Notes to assist in completing the questionnaire: | | | |The questionnaire comprises 55 statements grouped under five headings: | | | |Your perception of the primary product or service provided | |Your perception of the service provided in delivering the products/services for your use | |Your perception of the technical and commercial support you receive | |Your perception of your relationship with xxx | |Your perception of how xxx is perceived in the market place | | | | | |We ask you to rank each of the statements according to the following scale by ticking the appropriate boxes: | | | |0 You believe the statement is, as near as possible, totally untrue | |1 You believe the statement is largely untrue though it may contain an element of truth | |2 You believe the statement is, on balance, slightly more false than true...
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