Brand Awareness

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  • Topic: Oil paint, Paint, Acrylic paint
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  • Published : November 29, 2012
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BRAND AWARENESS OF INDUSTRIAL PAINTS OF GOA PAINTS & ALLIED PRODUCTS

SUBMITTED BY:- Jayalekshmi S.P.
PGDM: - TPS 20th BATCH Roll No: - 20024
Corporate Guide Faculty Guide Mr. Ajith Vasudevan Prof. Dr. Madhavi Pandya

Deputy General Manager Marketing & Communication
Goa Paints & Allied Products SSIM

SIVA SIVANI INSTITUTE OF MANAGEMENT
KOMPALLY, SECUNDERABAD

ACKNOWLEDGEMENT

It gives me immense gratification to place on records my profound gratitude and sincere appreciation to each and every one of those who have helped me in this endeavor.

I extend my sincere thanks to Mr. Anirudh Dempo (Director) and my corporate guide Mr. Ajith Vasudevan (Deputy General Manager) of Goa Paints & Allied Products for giving me an opportunity to work on this project under his able guidance. I am also grateful for the cooperation and valuable support given to me by the employees of the organization throughout my training.

I am ineffably indebted to Prof. Dr. Madhavi Pandya, Professor SSIM and my faculty guide for this Summer Internship Program, for her most valuable regular guidance without which my project would not have been completed.

I would also like to express my deep sense of gratitude and reverence for my parents and my dear friends for their endless guidance, moral support, encouragement and untiring cooperation throughout my study and work, without which this work would never have been completed.

DECLARATION

I Jayalekshmi S.P., student of Siva Sivani Institute of Management, Kompally hereby declare that the project entitled “Brand Awareness of Industrial Paints OF Goa Paints & Allied Products” is the original work done by me under the guidance of Mr. Ajith Vasudevan, (Deputy General Manager) and Dr. Madhavi Pandya, Professor, Siva Sivani Institute of Management. I further declare that this is my original work as part of my academic course.

PLACE: SIGNATURE
DATE: (Jayalekshmi S.P.)

CERTIFICATE

CONTENTS

ACKNOWLEDGEMENT…………………………………………………………………….04 DECLARATION………………………………………………………………………………05
CERTIFICATE ………………………………………………………………………………..06

TABLE OF CONTENTS
PAGE NO Chapter – 1………………………………………………………………………………….. 07 Introduction

Introduction
Scope of the study
Significance of the Study
Objectives of the study
Literature Review
Scheme of Dissertation

Chapter – 2……………………………………………………………………………………..12 Industry Profile
Company Profile
Departmental Details

Chapter-3………………………………………………………………………………………….25 Research Methodology
Introduction
Research Design
Sample Profile
Tools and Methods Data Collection
Limitations

Chapter 4………………………………………………………………………………….....29 Data Analysis and Interpretation

Chapter-5………………………………………………………………………………….....43 Findings

Chapter-6…………………………………………………………………………………….45 Recommendations and Conclusion
List of Tables

Bibliography……………………………………………………………………………………49 Questionnaire…………………………………………………………………………………..50

CHAPTER- I

* Introduction
*...
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