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Boston Beer Company Swot Anaylsis

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Boston Beer Company Swot Anaylsis

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  • May 2012
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Boston Beer Company (Samuel Adams) SWOT Analysis
Samuel Adams has long been one of America’s most popular beer companies. The Boston Beer company prides itself on great tasting beer for the consumer, and profitable growth for the company. Although Samuel Adams beer is a popular beer in New England, it only holds just over 1% of the market share of the beer industry. Overwhelmed by popular brews such as Bud, Coors and Corona, Samuel Adams struggles to gain market share. Even with their low market share, they are still a profitable business. Their mission statement reads: “To seek long-term profitable growth by offering the highest quality products to the U.S. beer drinker.” Boston Beer Company’s main objective or purpose is to provide the American beer drinker with the highest quality product to ensure both a great beer-drinking experience and also to help ensure customers return for the many different lines of beer that Boston Beer Company has to offer; that will thus translate into long-term profitability. In basic terms, they are trying to provide the best possible beer in the U.S. so that people will continue to buy their beer after the original purchase, which will turn their profits into long-term growth of the company worldwide. History

The Boston Beer Company was founded in 1984 by a man named Jim Koch. Jim grew up in a family that had a long line of brewers in their history, including his grandfather Louis Koch, who was the original inventor of what became the Boston Lager recipe. Instead of pursuing the old family dream, or what was considered the family profession, he decided to go to college in hopes of becoming a management consultant but always keeping the beer industry in mind. Then finally, when it seemed like the perfect time to enter the beer market because of a lack of specialized or “better beers,” and after going door-to-door for several months with his partner Rhonda Kallman (who was the only other employee in the company at that time...