MG - 640 Management Policy
Dr. Santanu Borah
July 27, 2008
TABLE OF CONTENTS
Boeing Commercial Airplanes5
Boeing Integrated Defense Systems6
Boeing Capital Corporation6
Constituent Contributions to Corporate Portfolio and Revenue12 Market Share, Revenues, Income, Expenses and Stock Prices over Previous Five Years14 Current Strategies (Corporate, Business, & Functional)15 Core Competencies18
The VRINE Model19
Comparing Core Competencies25
Threats to Boeing’s Competitive Position27
Role of Financial Analysis33
Evolution of Industry Ten Years From Now55
Business Outlook Ten Years From Now56
Innovative Business Concept67
Assumptions/Logic Behind Alternatives70
Setting Unreasonable Expectations72
Elastic Business Definition72
A Cause, Not a Business73
Open Market for Capital and Talent74
Low Risk Experimentation75
The Boeing Company is one of the world’s leading aerospace companies and is one of the largest manufacturers of commercial jetliners and military aircraft combined. Boeing also designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. Boeing operates the Space Shuttle and International Space Station for NASA as well as numerous military and commercial airline support services. The company employs more than 160,000 people across the U.S. and in 70 countries. Boeing has customers in more than 90 countries world-wide and is one of the largest U.S. exporters in terms of sales. The company values innovation and is continually expanding their product line and services to meet emerging customer needs (About Us).
Boeing, who generates $66 billion in revenues from their global aerospace and defense markets, conducts business through three operating segments. Boeing Commercial Aircraft (BCA; 50% of revenues and 49% of operating profits in 2007) and EADS's 80%-owned Airbus division are the world's only makers of 130-plus seat passenger jets. Integrated Defense Systems (IDS; 48%, 48%) is the world's second largest military contractor behind Lockheed Martin Corp. Boeing Capital Corp. (2%, 3%) primarily finances commercial aircraft for airlines (Business).
Boeing Commercial Airplanes
Boeing Commercial Airplanes makes planes that seat from 50 to more than 500 passengers. Models include the BBJ (Boeing Business Jet), 717, 737, 747, 767, 777, and upcoming 787 Dream liner. The unit also provides airplane services, including used aircraft sales and leasing, maintenance, modifications, spare parts sales, and flight support services. Boeing Commercial Airplanes has major facilities in California and Washington (Boeing Commercial).
Boeing Integrated Defense Systems
Boeing is best known for its commercial planes, but its Integrated Defense Systems (IDS) unit, formed when Boeing combined its Military Aircraft & Missile Systems and Space & Communications units, is well known in the...