Body Image Research Paper
Erica K. Culler
Professor Adam Renchen
English 100 Section 84 16 October 2012
Body Image in Advertising, a Two-Faced Industry Body image for women and girls in the US is a sensitive and controversial issue. The trend became the thinner the better with the entrance of the supermodel Twiggy onto the fashion scene. This mind set became the norm in advertising, and with it a great deal of negative backlash surrounding body image and women. The thought was if you weren’t skinny then you weren’t attractive or healthy. Advertising in this regard has had a major impact in American culture and values. Affecting a woman’s or young girl’s self-esteem, and because men are inundated with these images as well it could affect the type of mate she’ll …show more content…
The first two splotches are large and placed behind the woman’s body, one to the right of the lower back and the other just below the woman’s rear end, the second one appearing just below the derriere forming the letter C. Nothing of the body is showing except the mid-section, and it comes from the side back view. She wears white fitted extremely short shorts, and takes up the whole edge of the left side of the ad. The color of the body is gray, and has a shadow overtone. The text is placed directly behind the woman’s body on the same level as the buttocks, on the right side of the ad. The first four words of the text are larger than the rest and are pink. The text is narrated by the woman giving the pros of why her big fanny is an advantage. The “Just Do It” text is pink instead of black like the rest of the text, and the website NIKEWOMEN.COM is written in black and the font size the same as the other text in the ad. The website address ended the text portion of the ad. The last thing appearing in the ad is the third splotch of color, on the right side bottom directly under the text. The splotch resembled a Miss Pacman, with an open mouth, a partial …show more content…
An entity of its own, to be singled out and set apart just like the days of racial segregation in the US school system, and perpetuating this mind set by putting these women on the defense. All the while doing it under the guise of encouraging our self-esteem and natural beauty is good. Advertisers know no bound with these deceptive practices. These tactics are tacky and unscrupulous, seeking to insert in the public’s mind that Nike embraces the non-traditional beauty, and this is the attitude of the woman that wears or uses Nike products, when in reality Nike is just like every other company that seeks to increase capital. These campaigns are nothing more than manipulative marketing schemes that don’t give a flip about our self-esteem just their bottom-line which is capital
Professor Adam Renchen
English 100 Section 84 16 October 2012
Body Image in Advertising, a Two-Faced Industry Body image for women and girls in the US is a sensitive and controversial issue. The trend became the thinner the better with the entrance of the supermodel Twiggy onto the fashion scene. This mind set became the norm in advertising, and with it a great deal of negative backlash surrounding body image and women. The thought was if you weren’t skinny then you weren’t attractive or healthy. Advertising in this regard has had a major impact in American culture and values. Affecting a woman’s or young girl’s self-esteem, and because men are inundated with these images as well it could affect the type of mate she’ll …show more content…
The first two splotches are large and placed behind the woman’s body, one to the right of the lower back and the other just below the woman’s rear end, the second one appearing just below the derriere forming the letter C. Nothing of the body is showing except the mid-section, and it comes from the side back view. She wears white fitted extremely short shorts, and takes up the whole edge of the left side of the ad. The color of the body is gray, and has a shadow overtone. The text is placed directly behind the woman’s body on the same level as the buttocks, on the right side of the ad. The first four words of the text are larger than the rest and are pink. The text is narrated by the woman giving the pros of why her big fanny is an advantage. The “Just Do It” text is pink instead of black like the rest of the text, and the website NIKEWOMEN.COM is written in black and the font size the same as the other text in the ad. The website address ended the text portion of the ad. The last thing appearing in the ad is the third splotch of color, on the right side bottom directly under the text. The splotch resembled a Miss Pacman, with an open mouth, a partial …show more content…
An entity of its own, to be singled out and set apart just like the days of racial segregation in the US school system, and perpetuating this mind set by putting these women on the defense. All the while doing it under the guise of encouraging our self-esteem and natural beauty is good. Advertisers know no bound with these deceptive practices. These tactics are tacky and unscrupulous, seeking to insert in the public’s mind that Nike embraces the non-traditional beauty, and this is the attitude of the woman that wears or uses Nike products, when in reality Nike is just like every other company that seeks to increase capital. These campaigns are nothing more than manipulative marketing schemes that don’t give a flip about our self-esteem just their bottom-line which is capital