Blue Ocean Strategy and Group Presentation

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School of Business and Law

MODULE TITLE: Strategic Management

PROGRAMME: MBA

SEMESTER: Semester Two

ACADEMIC YEAR PERIOD: August-November, 2012

LECTURER SETTING ASSESSMENT: - Mervyn Sookun (Module Leader)

DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL:- 8 August 2012

DATE ASSESSMENT TO BE COMPLETED AND SUBMITTTED:
• Group presentation will be held during the exam period: 29 October-9 November 2012. (You will be advised of precise date and venue)

---------------------------------------------------------------------------------------------------------------- Assessment Type: [Assignment: Group Oral Presentation for a new business strategy]

-------------------------------------------------------------------------------------------------- Indicative Assessment Requirements for the Module:

Group Presentation and supporting documentation (equivalent to an overall maximum of 3000 words in total). Supporting documentation is required to be produced as an individual contribution to the assessment (equivalent to an overall maximum of 3000 words in total) --------------------------------------------------------------------------------------------------- Maximum Word Limit and Assessment weighting for each aspect within the assessment: • Group Presentation: maximum 15 Power Point Slides (deemed to be equivalent to 3000 words): Assessment Weighting 50% • Individual assessment contribution (an individual set of supporting documentation from each student equivalent to 3000 words absolute maximum): Assessment Weighting 50% ---------------------------------------------------------------------------------------------------

Description of Assessment Requirements

1. Assignment Brief
As consultants you have been invited by the Board of Directors of a company of your choice to advise them on the possibility of changing the strategy of their company. In particular they are keen to redesign their strategy along the...
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