Want Beverages is a business owned and operated by Bill and Angela Moffat alongside their Spellbound business, that sells energy drinks to young action sports consumers in Canada. They are faced with the challenge of defining their distribution intensity within their financial constraints, such that their product is convenient and available to their consumers and increases brand awareness among their target market. Want has a differentiated product that is promoted effectively to its niche market, but lacks the external financing and human resources required to achieve a desired level of profitability and brand awareness. The company is faced with negative retained earnings and struggles to succeed in the rapidly growing, highly competitive energy drink industry dominated by Redbull. Want must develop a defined marketing plan in order to attract potential equity investors or lenders.…
Mountain Man Brewing Company was established as a family concern in 1925 in West Virginia by Guntar Prangle. The company brewed single-product beer, Mountain Man Lager, which won “best beer in West Virginia” and was elected as “America’s Championship Lager”. Mountain Man Lager featured quality, bitter favor and slightly higher-than-average alcohol content that uniquely contributed to the company’s brand equity. Mountain Man was a local market leader and distributed its lager in several states outside West Virginia. By 2005 Mountain Man was generating over $50 million in revenue with over 520,000 barrels of Mountain Man Lager sold. However, Mountain Man had been facing serious challenges. Its revenue was encountering a 2% yearly decrease in 2005 as it faced fierce competition. Light beer was sweeping the beer market and gained 50.4% of volume sales in market share in 2005. Thus, the objective of Mountain Man in this case study is to increase sales revenue by moving into the light beer market. Chris Prangel, son of the company’s owner, hoped to achieve three goals in his marketing campaign: 1.) To produce a light beer in the hope of attracting younger drinkers to the brand; 2.) To sustain the core brand equity of Mountain Man Lager; 3.) To maintain a steady share of its market segment by regaining the 2% annual loss.…
The expansion of products into overseas markets is a commonly used method for businesses to increase revenue; however, the latest product within the bottled water industry, Bling H20, is making headlines as this product sells at the starting price of $45 US. If this product were to hit the shores of Australia, the potential target market would be those who come from a high socio-economic class along with a selected amount of businesses and also the entertainment industry.…
|Your marketing plan will feature Blue Mountain Spring Water, Inc. Information about Blue Mountain is contained |…
The problem with the existing Glacia water was that it did not accurately market itself as imported spring water from Canada, which would increase its market share from the French imported water, Evian. There were many things for Rob to consider as his research showed that consumers would be more likely to buy Glacia if they knew it was Canadian spring water. With the competitive grocery market at the time, especially with Wal-Mart’s emerging into the grocery scene, Rob needed to make a specific recommendation on how to increase its sales in context of the overall Own Brand strategy.…
i. “Energy beverage manufacturers with a broad product line and an extensive distribution network have had the greatest success in gaining shelf space in supermarket and mass merchandisers for their brands”…
The approach and obstacles to raising capital and managing future change can make or break a new company that is trying to compete for market share in the sports beverage industry. According to a recent monthly labor report, most new businesses have the best chance of surviving during the first two years (Knaup, 2005). The young company must also determine how to best utilize legal services. It is one thing a new business venture should not only consider but plan for. Another area of concern and attention must go to the issue of raising money to fund the business. The competitive and lucrative sports drink market has in the past been dominated by two main players, Gatorade and Powerade. Together they have long held over two thirds of the market share. However, the future outlook shows that the market is starting to include a wider variety of sports drinks that are targeting a broader range of personal needs. LJ Enterprises will utilize more than one avenue in raising capital. This will help to ensure the new company is funded well from the start in order to give it the best chance to succeed.…
Blue Mountain has no debt therefore it can expand its R&D (research and development) to increase public knowledge about health benefits of purified water versus tap.…
The key idea in blue remembered hills was the change between the childish behaviour and their immoral choices to their views changing to become much more matured and making better life choices for them and others around them. The relationships in the play are very varied as there is a large power struggle between many characters; this made it very hard to see the true friendships and the false ones.…
One of the most heavily protected and environmentally significant areas of Australia is the Blue Mountains region. It consists of a range of unique geology and biodiversity, and as a result it was found to be a prominent region in which it would be internationally recognized and listed by UNESCO as a World Heritage Estate because of the many natural facets (UNESCO, 2009 and Commonwealth Government, 2009a). There are numerous national parks that are now regarded as part of the Greater Blue Mountains area, since the founding of the Blue Mountains National park 50 years ago (SITE). Most of these areas are in great ecological condition and are naturally vegetated (SITE)(Commonwealth Government, 1998).…
For such highly rated rum, the market penetration could be much broader and deeper across the US. Furthermore, although the rum is offered for sale in almost every bar, restaurant, and supermarket in the greater New Orleans area, the general public knows little about the product. They offer distillery tours, support local non-profits and host events at their distillery (http://www.oldneworleansrum.com/). They have successfully distributed their product but they are still in need of a more strategic marketing plan to reach the general public. They have the opportunity to capitalize on their origins in New Orleans’ 9th Ward and focus on their local flavors, especially in southeast…
Maggie is on vacation in Blue Springs, Nebraska for exactly 7 days to visit her Aunt. It's the 3rd day of her being gone and Alex is dying. She's not dying physically, no. But the fear and pain inside her heart is bursting through her skin as it's radiating through her veins.…
THE BLUE MOUNTAINS The blue mountains located west of Sydney in nsw. it goes through temperate climate.the mountains is home to many native flora and fuana. Both tiger quoll and the Eucalyptus tree are fundamental to the enviorment of the blue mountains to help preseve the enviorment. There are many human disruptions causing threat to the flora and fauna nevertheless alot can be done by the people to put an end or reduce the threats and help the flora and fuana survive in their natural environment.…
Our approach to this assignment was to visit Second Cup vendors and their competition, Starbucks. Upon speaking to the management at the Second Cup at York University, we were able to obtain promotional material, including a poster from a recent campaign for orange-flavoured beverages.…
| Sports drink growing at 15% per year; fastest growing category among beverages; high income group, females are more favorable to GreenOx thus potential market exists, Sport drinks are considered as image building of the store…