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Authors of various rhetoric ads, whether it be visual or written, all use similar methods to portray there message to their audience. The most common methods authors use to draw in there audience are ethos, pathos, and logos. This specific ad from “Camels Cigarettes “uses these methods, and others that may not classify in these three, in differing ways to influence their audience to choose their cigarettes over other companies. In particular, this ad uses a fair amount of ethos to influence their audience. The ad illustrates several doctors, and even a public figure, who appear to be smoking there company’s cigarette.…
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Within this report, an advertisement for Lucky Strike cigarettes has been used in order to break down the rhetorical analysis of the ad itself. This essay explains the pathetic, ethical, and logical appeals in which have been used in order to attract consumers. This break down will explain how such a simple advertisement; can attract a variety of consumers in order to buy their product. There are three main appeals in which the rhetorical analysis is composed of, in order to produce and ad, which will actually attract people.…
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In the center text we see bold red capital letters to highlight More Doctors. To me the large red letters stand for Doctor of Medicine, once again instilling the fact that these aren’t just normal folk recommending their favorite cigarette, but intelligent, well respected professionals. In the next paragraph, we are told; according to a recent nationwide survey, that more doctors smoke camels than any other cigarette. This targets our logos by giving us statistical information that proves Camels are better cigarettes because doctors choose them over other brands. Below this claim is more data to back up the claim. We also find out that 3 groups were involved in this portion of the ad. This bit of information would lend itself to the credibility of the claim and leave a smaller chance that the survey was somehow biased. Although a ratio isn’t used or a final tally of doctors that actually smoke Camels, the large number used makes you assume that a very large number of doctors smoke Camels.…
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This new controversial product falls between our social morals, and our nations devotion to capitalism. For years the United States has put forth an anti-smoking campaign with efforts to de-normalize the use of cigarettes in public spaces. By reviving cigarettes and putting them fresh into our minds through television and radio ads we risk the gain of popularity of smoking in our culture once again.…
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The advertising of new products on the market is an excellent way to bring attention and get individuals to purchase them. A new product on the market that has been causing a lot of controversy is the e-cigarette, which is an electronic cigarette that "delivers nicotine to the lungs through a battery-operated vapor" (Fehling). This product in particular, has been the discussion of very prestigious federal industries in the United States. In this article about the "Advertising of E-cigarettes", the author argues that the advertising of these e-cigarettes should not be allowed by providing different sources of evidence which support their argument that e-cigarettes are extremely bad and harmful towards our society. In my opinion, the advertising and distribution of e-cigarettes should not be allowed because of their negative effects towards individuals.…
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Electronic cigarettes, also known as e-cigs, which were created in China 10 years ago, are battery powered devices that vaporize liquid nicotine. In the article, “Smoke Signals”, the author Alessandra Potenza addresses the problems of unregulated electronic cigarettes. Although they can help smokers quit cigarettes, they can also cause nicotine addiction. Electronic cigarettes are becoming popular among youth and because they are unregulated, U.S. officials are worried.…
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It has been clearly established that smoking cigarettes causes negative health effects. Smoking cigarettes has affected families for centuries. And now, with the progression of technology, electronic cigarettes were created as an alternate to smoking actual cigarettes. However, electronic cigarettes might not have all the advantages the public might imagine. It is argued whether the sale and distribution of electronics cigarettes should be restricted to certain age groups. The restrictions are needed because they have nicotine and because the long-term cause and effects are not yet known.…
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Electronic cigarettes are modern devices that are beginning to make smoking look fashionable again. Companies of the products trick consumers by claiming the products are safe, and offer lower prices as a way to reel in their customers. The consumers do not know that they are falling into a marketing trap. As electronic cigarettes are becoming increasingly popular and acceptable, more individuals are using the devices as a substitute to traditional cigarettes. The devices are used to inhale nicotine, without the smoke byproduct that cigarettes create. Others feel that the dangerous chemicals found inside could be creating serious complications. Additional legislation should be put in place, to decrease the use and availability of electronic cigarettes.…
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Close to 50 million dollars were spent on advertisements in 2013 alone promoting the Blu e cigs brand electronic cigarettes. The article “Smoke signals” by Alessandra Potenza in New York Times Upfront Magazine reveals that some well-known celebrities are being used to advertise e cigs. Although e cigs are beneficial because they are a less harmful alternative to smoking traditional cigarettes, today’s youth are trying e cigs and becoming addicted to them.…
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After doing this rhetorical analysis of this advertisement, one may reach a deeper understanding of the argument presented being the anti-smoking stance, the application of the canons of rhetoric, as well as its appeals towards ethos, pathos, logos, and kairos. Having explored these aspects, it was seen that each element held a different component to the…
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The meaning of the ad is to warn people that second hand smoke can kill. In the ad, it looks like a bag which is represented as second hand smoke, suffocating the child. Most people tend to think that smokers are the only ones who suffer from medical issues. In fact, the inhalation of second hand smoke is just as dangerous as smoking a cigarette which non-smokers are much exposed to today. Some people may not see smoking as a serious health issue, but smoking can lead to cancer, which eventually leads to death.…
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One strong persuasive technique that the cigarette companies used back then in their advertisements was the use of emotion (pathos). When companies wanted to lure consumers into buying their product, they wanted to make a connection with the consumers. They wanted to show that they cared about the buyers by showing happiness in their advertisements. Both advertisements showed this emotion. The Capri Super Slims showed an African-American woman holding a cigarette with a big smile on her face while the Lucky Strike ad showed a physician holding a pack of cigarettes with a full-size smile. With both ads having people smiling in them, it made viewer…
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In most parts of the world the media is filled with all kinds of smoking ads that persuade you to buy and try their product. By doing so, they try to make the ad look cool and appealing so that we don’t have to think about the bad side effects that smoking causes. Luckily, there are still ads that want to eliminate smoking. The rhetorical effects of this smoking advertisement is to stop people from smoking, mostly parents. Although smoking does affect your physical health, it can also harm your family and peers who are around you.…
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Smoking is the leading cause of preventable death and disease in the United States, which annually is the cause of death for more than 480,000 Americans. Recent studies have proven that anti-smoking ads are an effective way to substantially decrease the number of smokers in the United States. As most people know, smoking is a very dangerous and life threatening habit, but what some people are unaware of is the detrimental effects that it can have on a person’s life. Graphic advertisements show people the gruesome effects of smoking and how they can alter your life. Through these advertisements, people are shown different diseases and other problems that are a result of smoking. Anti-smoking advertisements discourage people from smoking and…
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Having listed the potential side effects on the ad helped make it more effective by showing people the logic of smoking cigarettes. Showing smokers just what they are setting themselves up for; wrinkled skin, rise in blood pressure, lead to cancer, and reduce stamina are just a few things smokers could encounter. This shows all smokers no matter of their age what could happen to them if they choose to start smoking. The ad also tells the viewer that smoking is very addictive.…
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