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Blockbuster Target Audience

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Blockbuster Target Audience
Assignment II- Product Reassessment

Prof Verna Mayers
MKT 100
August 26, 2012 Repositioned Target Market The target market of a retailer can be the key factor in whether the business achieves success or will ultimately fail. A consumer’s involvement in the target market fluctuates as ones environment changes, therefore, retailers must be able to adapt to both controllable and uncontrollable changes to affecting the target market (4).
Blockbuster video store is a primary example of a retailer that has struggled with finding the target market that will make the company profitable. In the past, Blockbuster has seemed to focus its target market on the tweens, teens, and generation Y populations when marketing their products. As …show more content…
This information should be an indication to Blockbuster to create a product that redirects the target market to focus on that age group. Since individuals in that age group grew up with different shows that are most likely not available now, Blockbuster could offer an online site that would allow streamlining of shows such as Golden Girls or Happy Days. Furthermore, when going to the store the video selection is either new releases or movies that have been released in the last decade. The retailer could offer a selection of movies that were produced years ago. Customers like familiarity, therefore, the shows or movies that they grew up with could be their option when they are …show more content…
The company must look to additional ways to maintain and increase a customer’s interest in the products that are available. One of the most popular products available today is the Ipad tablet devices. Just giving a customer an Ipad to gain access to products offered by Blockbuster might cause a customer to lose interest over time. However, offering to personalize the device for an additional fee plus offer Wi-Fi service for the device, so the customer can access anything online, could encourage more involvement in products. Most consumers that currently have some type of tablet device must go through a wireless phone carrier in order to have internet access when they are not near a wireless router. The plans offered are usually around $60.00 a month and do not include anything besides the service (5). Offering the movie downloads on the tablet provided by Blockbuster with Wi-Fi service, which is personalized for the customer, is setting the services above what any other company is currently
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