Blockbuster Case Obm-2

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Jeroen Kreuning (10054987)

Jatin Kohli (10077294)


Fast-Forwarding Blockbuster

Blockbuster, the largest video rental company of the World has posted losses in 9 of the past 11 years. The whole business of renting DVDs is changing, and Blockbuster is making changes in order to remain competitive. The biggest change was hiring a new CEO, James W. Keyes. This CEO saved his former company of getting bankrupt, by implementing an approach of scanning through quantitative data, to know where what product is best sold. Nowadays James W. Keys is doing the same for Blockbuster, by customizing titles at each store based on rental patterns.

Question 1

Mr. Keyes obviously is a big fan of the quantitative approach. How might principles of scientific management be useful to blockbuster?

Mr. Keyes is for sure a big fan of the quantitative approach. The principles of quantitative management for Blockbuster would be that they put the right person at the job and this would be for example Mr. Keyes. Because in the case the story of 7-Eleven was given and over there he used the correct management tools. Blockbuster even needs to develop their workers compared to their competitors and ask them self the questions such as: which service are the competitors giving? Why are they better off? What is the reason behind it? And Blockbuster needs to think 2 steps ahead than their competitors. Another benefit for Blockbuster would be if they divide the work throughout the management team and the workers to be more classified. Blockbuster should use a lot of scientifically tools such as treat the workers economically good in terms of salary and they should check their work as well. For blockbuster the principles of scientific management would be really useful.

Question 2

How might knowledge of organizational behavior help the company’s frontline store supervisors manage their employees? Would Mr. Keyes and other top managers...
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