Bimbo Case Analyisis
MBA 625
Finals
Student ID: 9580980 Grupo Bimbo Abhishek Kumar 8/12/2011
Contents
Summary ....................................................................................................................................................... 2 Analysis ......................................................................................................................................................... 2 General Environment ................................................................................................................................ 2 Keys to Success ......................................................................................................................................... 4 Level of Competition ................................................................................................................................. 5 Strengths of major competitors ................................................................................................................ 7 Effectiveness of current strategy .............................................................................................................. 8 Competitive Advantage: ........................................................................................................................... 9 SWOT Analysis: ....................................................................................................................................... 10 Identifications ............................................................................................................................................. 11 Recommendations ...................................................................................................................................... 13 Implementation .......................................................................................................................................... 16 Financial Perspective
Finals
Student ID: 9580980 Grupo Bimbo Abhishek Kumar 8/12/2011
Contents
Summary ....................................................................................................................................................... 2 Analysis ......................................................................................................................................................... 2 General Environment ................................................................................................................................ 2 Keys to Success ......................................................................................................................................... 4 Level of Competition ................................................................................................................................. 5 Strengths of major competitors ................................................................................................................ 7 Effectiveness of current strategy .............................................................................................................. 8 Competitive Advantage: ........................................................................................................................... 9 SWOT Analysis: ....................................................................................................................................... 10 Identifications ............................................................................................................................................. 11 Recommendations ...................................................................................................................................... 13 Implementation .......................................................................................................................................... 16 Financial Perspective