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Big Brothers Big Sisters Pathos Analysis

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Big Brothers Big Sisters Pathos Analysis
Big Brothers Big Sisters heavily relies of pathos, pulling at the emotions of people, to help to support their organization. By using the emotional appeal and fear appeal they are able to explain who is effected, why they are effected and the outcomes of the children who participate in the program verses the children who should or could, but do not. A persuasion tactic that is important when using pathos is repetition. Constantly making the changes in children and opportunities pairs experience visible to the public. Having a visual is something that resonates with people more and seeing the faces of children making it more personal. The emotional appeal is used more heavily in trying to convince people to take part and spread the word of
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