1. Industry trends: Indian and Global perspectives, recent happenings 2. PEST Analysis: Political, economic, social and technical aspects related to the industry 3. Competitor Analysis: Analyze pricing, quality, distribution and partnerships of the nearest competitor of the company 4. SWOT Analysis: Strengths, weakness, opportunities and threats faced by the industry
1. Company description (a brief introduction regarding what businesses the company is into) 2. General information about the company: location of the headquarters, year of founding, shareholding pattern, number of employees, top management, etc. 3. Financial performance of the company: Sales, net profit, segment wise performance of the past 1 year 4. SWOT Analysis: Strengths, weakness, opportunities and threats faced by the company 5. Various strategies employed by the company in the course of conducting business (in the form of alliances, joint ventures, product innovation/ expansion strategies, acquisitions/ divestitures and any such strategies that you think may affect the business of the company) in past 2 years. (Make intelligent use of above points while trying to understand the strategies used by the company) a. Hierarchical: At the corporate level, business unit level and functional or department level of the firm b. Business Division: According to various products, divisions, markets, etc. c. Regional: Strategies devised as per regions, geographies, etc.
Company Given: Bharti Airtel
Major Sector: Telecom
Industry Analysis: Telecom
The Indian Telecommunications network is the third largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world. The telecommunication sector continued to register significant success during the year and has emerged as one of the key sectors responsible for India’s resurgent India’s economic growth. The mobile services were commercially launched in August 1995 in India. Driven by wireless revolution, the Indian telecommunications industry is one of the fastest growing in the world. Government policies and regulatory framework implemented by Telecom Regulatory Authority of India (TRAI) have provided a conducive environment for service providers. This has made the sector more competitive, while enhancing the accessibility of telecommunication services at affordable tariffs to the consumers. According to TRAI's report 'Telecom Sector in India: A Decadal Profile', the tele-density has increased from 4.3 in March 2002 to 78.1 in February 2012, wherein the rural areas registered an increase from 1.2 in March 2002 to 38.5 in February 2012. Also, the share of telecommunication services (excluding postal and miscellaneous services), as per cent of the total gross domestic product (GDP), has increased from 0.96 in 2000-01 to 3.78 in 2009 -10. According to the same report, international comparisons (among 222 countries) show that India has the second largest number of telephone subscribers in the world accounting for 12 per cent of the world's total telephone subscribers. Statistics of users
•In its recent statement issued, TRAI has revealed that the country's mobile subscriber base has reached 951.3 million wherein the operators added 8 million subscribers in March 2012. •The overall tele-density in India reached 78.66. The urban tele-density was recorded to be 169.55, while rural tele-density stood at 39.22. •Total broadband subscriber base increased from 13.54 million in February 2012 to 13.79 million in March 2012, registering a growth of 1.86 per cent. Market Size
According to a report 'India Monthly Mobile Handsets Market Review for November, 2011' by CyberMedia, total mobile handset shipments in India reached about 166 million units during the...