Best Buy
The type of retailer Best Buy Co., Inc. is, is a worldwide specialty retailer of electronics, home office products, entertainment software, appliances and related services. (Lamb, Hair & McDaniel, 2009, pg. 34).
Yes, I agree to the strategy that Best Buy has adopted starting with their location which is usually located in or near a small to medium outdoor shopping center, affordable prices, bright lights, concrete floors, wide and easily navigated isle, oversized shopping carts, so there is room for your items, and not to mention the helpful trained staff that is dressed comfortably in their blue shirts and khaki pants, that are always available to answer your questions for each department. Compared to Wal-Mart, where the isles are small, crowded, you can never find anyone to ever help you and the lines in the checkout are always to long, in my opinion. When buying a small simple electronic I might go to Wal-Mart, but when it comes to buying a more complex electronic, I would consider going to Best Buy, before Walmart (Lamb, C.W., Hair, J.F., & McDaniel, C. 2009).
There are six factors of a retailing mix, which are: product, promotion, place, price, presentation, and personnel. The six components of Best Buy retailing mix are: First component is product, Best Buy offers a range of different products each stores have nearly 25,000 separate items that it offers at affordable prices. They also offer installation on certain products that you buy, along with maintenance, technical support, subscription on cell phones and internet services (Lamb, C.W., Hair, J.F., & McDaniel, C. 2009).
Second component is the proper location. Best Buy stores are usually located in a small to medium size outdoor shopping centers (Lamb, C.W., Hair, J.F., & McDaniel, C. 2009).
The third component is their promotion strategy. Best Buy’s television commercials use the slogan, “Thousands of Possibilities. Get Yours.” They send out flyers, and email customers who gave their emails
Yes, I agree to the strategy that Best Buy has adopted starting with their location which is usually located in or near a small to medium outdoor shopping center, affordable prices, bright lights, concrete floors, wide and easily navigated isle, oversized shopping carts, so there is room for your items, and not to mention the helpful trained staff that is dressed comfortably in their blue shirts and khaki pants, that are always available to answer your questions for each department. Compared to Wal-Mart, where the isles are small, crowded, you can never find anyone to ever help you and the lines in the checkout are always to long, in my opinion. When buying a small simple electronic I might go to Wal-Mart, but when it comes to buying a more complex electronic, I would consider going to Best Buy, before Walmart (Lamb, C.W., Hair, J.F., & McDaniel, C. 2009).
There are six factors of a retailing mix, which are: product, promotion, place, price, presentation, and personnel. The six components of Best Buy retailing mix are: First component is product, Best Buy offers a range of different products each stores have nearly 25,000 separate items that it offers at affordable prices. They also offer installation on certain products that you buy, along with maintenance, technical support, subscription on cell phones and internet services (Lamb, C.W., Hair, J.F., & McDaniel, C. 2009).
Second component is the proper location. Best Buy stores are usually located in a small to medium size outdoor shopping centers (Lamb, C.W., Hair, J.F., & McDaniel, C. 2009).
The third component is their promotion strategy. Best Buy’s television commercials use the slogan, “Thousands of Possibilities. Get Yours.” They send out flyers, and email customers who gave their emails