Jollibee
I. Quality Product and Services
Jollibee’s growth is due to its delicious menu line-up – like its superior-tasting Chickenjoy, mouth-watering Yumburger and
Champ hamburger, and deliciously satisfying Jollibee Spaghetti complemented with creative marketing programs, and efficient manufacturing and logistics facilities. II. Customer Satisfaction
Customer satisfaction has always been key to Jollibee’s success.
Never losing sight of its goals,
Jollibee has grown to be one of the most recognized and highly preferred brands in the Philippines.
III. Spirit of Family and Fun
Jollibee serves great tasting food, bringing the joy of eating to everyone. IV. Personnel Management
Managers are regularly updated on the latest store operations systems, people-oriented management skills, among others.
Service crews are trained on various store stations and food-service innovations.
Jollibee recognizes employees by providing the highest compensation and benefits packages in the fastfood industry, and modern and comprehensive training programs.
V. Quality Operations
Jollibee is strict and committed adherence to high standards as symbolized by “F.S.C.”: Food (F) served to the public must meet the company’s excellence standards or it will not be served at all; the
Service (S) must be fast and courteous; and Cleanliness (C), from kitchen to utensils, must always be maintained.
VI. Advertising Strategy
VII. Corporate Social Responsibility
Jollibee Foundation is the corporate social responsibility arm of the Jollibee
Foods Corporation.
Annually, the JFC Family allocates 1% of its net profits to the Foundation to fund its work in all areas: from community and leadership development, to scholarships and feeding programs, even relief aid
References: http:// nhobeelab.weebly.com/introduction
.html
http:// lifestyle.inquirer.net/164497/the-se crets-of-a-filipino-brands-advertisi ng-success http://www.jollibee.com.ph/about-u s /
THANK YOU!
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