Beaurdeaux Beer, Inc.: Case Study
Memorandum
To: Beaurdeaux Beer, INC
CC: Dr. Arthur Rutledge
From:
Date: April 10, 2014
Re: 2014 Monthy Sales forcaset for Beaudraux Beer
2014 monthly projections for Beaudraux Beer was accomplished in advance by making trend projections using historica data from the company. When establishing these projections it was assumed that 2014 business decisions would remain constant from past periods. It was concluded that linear regression would be the most accurate model used to make the 2014 projections.
This model provided the lowest combination of Bias, MAD and MAPE. A table (Exhibit 1) is included following this memo showing the numerical results of running this model.
The linear model shows that Beaudraux Beer has a
To: Beaurdeaux Beer, INC
CC: Dr. Arthur Rutledge
From:
Date: April 10, 2014
Re: 2014 Monthy Sales forcaset for Beaudraux Beer
2014 monthly projections for Beaudraux Beer was accomplished in advance by making trend projections using historica data from the company. When establishing these projections it was assumed that 2014 business decisions would remain constant from past periods. It was concluded that linear regression would be the most accurate model used to make the 2014 projections.
This model provided the lowest combination of Bias, MAD and MAPE. A table (Exhibit 1) is included following this memo showing the numerical results of running this model.
The linear model shows that Beaudraux Beer has a