Bba Paper 1 Smester

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Bachelor of Business Administration-BBA Semester 1
BB0001– Marketing - 2 Credits
(Book ID: B0078)
Assignment Set- 1 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Q.1 Give an example of any organization that practices the Societal Marketing Concept. Briefly describe its marketing strategy and explain why it is successful.[10 Marks] Q.2 Imagine that you purchased a car recently. Describe the different stages that you went through in the process of buying the car. [10 Marks] Q.3 Explain how channels of distribution for a product like automotive tyres are different from channels of distribution for a product like cigarettes. [10 Marks] Bachelor of Business Administration-BBA Semester 1

BB0001 – Marketing - 2 Credits
(Book ID: B0078)
Assignment Set- 2 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Q.1 What are the essential differences between Sales Promotion & Advertising? What are their relative advantages and disadvantages? [10 Marks] Q.2 Select any organization of your choice in the service sector and briefly explain its marketing strategy in terms of the three additional “Ps” of the services marketing mix.[10 Marks] Q.3 In which stage of the product life cycle is the product category of cell phones? Why? What are some of the strategies being used by Indian marketers? [10 Marks] Bachelor of Business Administration-BBA Semester 1

BB0002– Organization Behaviour - 2 Credits
(Book ID: B0077)
Assignment Set- 1 (30 Marks)
Answer all the questions.
Bachelor of Business Administration-BBA Semester 1
BB0002– Organization Behaviour - 2 Credits
(Book ID: B0077)
Assignment Set- 2 (30 Marks)
Answer all the questions.
Bachelor of Business Administration-BBA Semester 1
Subject Code – BB 0003
(Book ID: B0088)
Assignment Set- 1 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Q.2) write short note on any two of the following: [10 Marks] a) European Monetary Institute (EMI)
b) ECB Instruments
Bachelor of Business Administration-BBA Semester 1
Subject Code – BB 0003
Subject Name -Organization, Competition and environment- 2 Credits (Book ID: B0088)
Assignment Set- 2 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Q.2 write short note on any two of the following: [10 Marks] a) The council of ministers
b) The Multiple Exchange rates
c) Free float
Bachelor of Business Administration-BBA Semester 1
BB0004– Communication Skills in English - 2 Credits
(Book ID: B0010)
Assignment Set- 1 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Name 4 different ways in which you think reading skills would be useful in a managerial environment, explaining how. (10 marks). Select an article of around 500 words in length from a business publication and write a precis, condensing the article to one fourth its size. Keep in mind the principles of précis writing. Attach the original article with your précis. (10 marks). Write a cover letter to a prospective employer of your choice, applying for a specific advertised position, along with your one page resume.( 10 marks). Bachelor of Business Administration-BBA Semester 1

BB0004– Communication Skills in English - 2 Credits
(Book ID: B0010)
Assignment Set- 2 (30 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Imagine that you have to make a presentation to graduating management students on “Career Prospects for MBA Students”. Explain how you will use Engleberg’s 7P approach to prepare an outline of your presentation. (10 marks). As a Sales Manager, write a one page memo to the Vice President Sales of your company, requesting that the size of the sales force be increased for a particular product. (10 marks). You have learnt about the...
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