Barnes And Noble Case Analysis Essay
Cassie Bruce
Anderson University
Barnes & Noble Case Analysis
Fall 2014
To: CEO at Barnes & Noble
From: Cassie Bruce
Re: E-book Conflict
Date: October 26, 2014
Introduction/Environment In today’s market, there is an advent of e-books and e-reader devices. Amazon, the leader in the e-reader industry, has introduced the Kindle and Kindle Fire to the market, which allows readers to download books at a lower cost and with ease. Several e-readers and e-book devices from Sony, Apple, and Samsung have been introduced; yet have not seen success as the Kindle from Amazon. With the rapid growth of business through internet sales, there is an opportunity to compete within this e-book market …show more content…
If we use these channels, we will be join forces to collaborate and use resources in which may not generally be available. By collaborating with these leaders, our teams will be able to develop new plans to reach more consumers and new markets which may not be as feasible to reach on our own. Also, through collaboration, research and development, marketing, and costs of branding can be reduced. By teaming with these leaders, the brand image of the Barnes & Noble Nook will hold a strong recognition and can have strong brand loyalty from existing Microsoft, Google, and Apple users. By developing a division of Barnes & Noble to operate the new digital business, the organization will be able to have two functioning divisions in which will allow the company to focus on its existing clientele, along with adapt to changes in the market trends by focusing the new division on the development of e-books and reader devices to meet the new developing market trends.
Recommendations The analysis conveys the importance of pursuing the avenue of developing a new division to focus on the development of the new digital business, as well as the collaboration with technological industry leaders. My recommendation is to use this collaborative strategy in order to take full advantage of internet channels, reduce competition, and strengthen relationships. I recommend using profit-sharing strategy in which profits …show more content…
Barnes & Noble has the potential to reap many benefits. By using the channels, Barnes & Noble will be able to join with these organizations to better serve the end user. These collaborations will allow the organizations to collaborate in terms of research, development, product development, market trends, etc., which will allow the organizations to reduce individual costs of pursuing these ventures alone, as well as enter new areas which may not be feasible to enter without the teamwork. These collaborative ventures will allow Barnes & Noble, as well as its partners, to develop new plans, ideas, frameworks, and products which will allow these companies to reach more consumers and new markets than before. Along with these collaborations, the strong brand image of these leaders will join together to create a strong partnership in which will have a loyal following from existing users. The companies can join together on this collaborative measure on marketing and advertisement campaigns in order to reach a wide audience, while continuing to serve its existing
Anderson University
Barnes & Noble Case Analysis
Fall 2014
To: CEO at Barnes & Noble
From: Cassie Bruce
Re: E-book Conflict
Date: October 26, 2014
Introduction/Environment In today’s market, there is an advent of e-books and e-reader devices. Amazon, the leader in the e-reader industry, has introduced the Kindle and Kindle Fire to the market, which allows readers to download books at a lower cost and with ease. Several e-readers and e-book devices from Sony, Apple, and Samsung have been introduced; yet have not seen success as the Kindle from Amazon. With the rapid growth of business through internet sales, there is an opportunity to compete within this e-book market …show more content…
If we use these channels, we will be join forces to collaborate and use resources in which may not generally be available. By collaborating with these leaders, our teams will be able to develop new plans to reach more consumers and new markets which may not be as feasible to reach on our own. Also, through collaboration, research and development, marketing, and costs of branding can be reduced. By teaming with these leaders, the brand image of the Barnes & Noble Nook will hold a strong recognition and can have strong brand loyalty from existing Microsoft, Google, and Apple users. By developing a division of Barnes & Noble to operate the new digital business, the organization will be able to have two functioning divisions in which will allow the company to focus on its existing clientele, along with adapt to changes in the market trends by focusing the new division on the development of e-books and reader devices to meet the new developing market trends.
Recommendations The analysis conveys the importance of pursuing the avenue of developing a new division to focus on the development of the new digital business, as well as the collaboration with technological industry leaders. My recommendation is to use this collaborative strategy in order to take full advantage of internet channels, reduce competition, and strengthen relationships. I recommend using profit-sharing strategy in which profits …show more content…
Barnes & Noble has the potential to reap many benefits. By using the channels, Barnes & Noble will be able to join with these organizations to better serve the end user. These collaborations will allow the organizations to collaborate in terms of research, development, product development, market trends, etc., which will allow the organizations to reduce individual costs of pursuing these ventures alone, as well as enter new areas which may not be feasible to enter without the teamwork. These collaborative ventures will allow Barnes & Noble, as well as its partners, to develop new plans, ideas, frameworks, and products which will allow these companies to reach more consumers and new markets than before. Along with these collaborations, the strong brand image of these leaders will join together to create a strong partnership in which will have a loyal following from existing users. The companies can join together on this collaborative measure on marketing and advertisement campaigns in order to reach a wide audience, while continuing to serve its existing