Barnardos Campaign

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Barnardos campaign

Media coursework the usual purpose of advertising is to make the target audience aware of the company's products and or services. It is also a way of attracting people to spend money on their goods or services, so they can make money. A lot of advertisements are designed to compete with other rival companies, so the customers will buy or use their products instead of their rivals. However charity advertising is very different; it doesn't seek to sell any product or service, but to appeal to its target audience, so that they donate money. They also use the advertisements to raise awareness of social issues.

Both of the Posters’ show an image of a child with the faces drained of their youth; showing the public the inner feelings of a child which has been robbed of his or her childhood. This makes people aware of how child prostitution can affect children’s life. The empathy causes them to realize that child prostitution is a growing problem. The images are getting people to apprehend that prostitution steal’s the youth out the children’s youth.  The settings of the posters are very important as they inform people as well as homes prostitution can take place publically. The poster with the girl (poster 1) alerts the community children

are not safe in their own homes; where they are supposed to be the happiest. The bedroom (which supposedly for a child is a haven) is shown as a dark and gloomy place where the child repulses going to. Comparatively in the poster with boy (poster 2) the setting is in a public place notifying us that child prostitution is taking place right under our noses and we are blindly rejecting it. The public toilets in poster 2 is also dirty this illustrates to me that the children are being forced to such horrifying deeds in unsanitary situations that there health is of no concern to the adults using them.  The fact the boy in poster 2 knows that what is going to be done to him and he knows what he has to do is...
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