How do you motivate the young people to go to school – which is a great privilege – and get a good education instead of using all their spear time on video games and the TV? “Obama: Back to School Event” is a speech by the American president Barack Obama which he held at Wakefield High School in Arlington, Virginia at September 8 in 2009 – and in this speech Obama emphasizes the importance of education and hard work. The president is expecting to get the reaction that the entire county’s future depends on the young people and to make the students, whom he is speaking to, more interested and motivated towards school, to work hard and to get a brighter future.
The composition of the speech isn’t complex or difficult to follow – it’s structure is very simple with an introduction, the message of the speech supported by different arguments and at last an ending with a short summary of what he just said. The speech is directed towards students of all ages, as previously mentioned, and with opening the speech with “(…) how’s everybody doing today?” Obama sets the scene and reaffirms his authority not just as the most powerful man in the world – but more importantly, as an equal to everybody who are listening. This use of ethos works, even though it isn’t new, because Obama knows that people doesn’t want to be talked down to by an authority of any kind. Also he chooses to address the students directly by mentioning every grade and giving them a sense og familiarity: “And for those of you in kindergarten, or starting middle or high school, it’s your first day in a new school, […]. I imagine there are some seniors out there who are feeling pretty good right now, […]”
Obama spends the whole introduction giving the students a reason and explanation to like him. Obama tells a story about himself of how he didn’t want to get up early in the morning to be home schooled by his mother, and here he clarifies that he is no super human – this is... [continues]
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