bank of the philippines

NEW ERA UNIVERSITY
College of Business Administration
9 Central Avenue, New Era, Quezon City

CASE ANALYSIS:
The Secret Behind the Continues Success of
BPI (Bank of the Philippine Islands) in
Savings and Loans Industry

As partial fulfillment for the course
CORPORATE GOVERNANCE
First Semester
School Year 2013 - 2014

Presented to:

JANINE L. MONEDA, MBA, FRIBA and to the
Faculty of the Management Department
NEW ERA UNIVERSITY
Quezon City, Philippines

Presented by:
Loumark Efhraim S. Soriano

27 September 2013

TABLE OF CONTENTS

Title Page ……………………………………………………………………………………………………………………………… i
Table of Contents ………………………………..………………………………………………………………………………… ii

Part 1 – Point of View ……………………………………………………………………………………………………………. 3

Part 2 – Time Context ……………………………………………………………………………………………………………. 1

Part 3 – Central Problem ……………………………………………….……………………………………………………... 1

Part 4 – Statement of Objectives ………..………………………………………………………………………………... 2

Part 5 – Areas of Consideration .………………………………………..…………………………………………………. 2 5.1 External Environment 5.2 Internal Environment

Part 6 – Alternative Courses of Action …………………………….…………………………………………………... 3

Part 7 – Final Decision ..……………………………………………………………………………………………………….. 5

Part 9 – Detailed Action Plan …………………...………………………………………………………………………… 6 – 7

Appendices …………………………………………………………………………………………………………………………. 8 – 11

Part 1 – Point of view

BPI history and awardees Bank of the Philippine Islands is the oldest bank in the Philippines still in operation and is the country's third largest bank in terms of assets, the country's largest bank in terms of market capitalization, and the country's most profitable bank. It is owned by the Ayala Corporation - the largest conglomerate in the Philippines, and is based in Makati's Central Business District, on the corner of Ayala Avenue and Paseo de Roxas.
BPI