Banco de Oro Swot Analysis

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TABLE OF CONTENTS
1. Introduction---------------------------------------------------------------------------------------------- 1 2. Profile of Banking Industry Sector
2.1 Players---------------------------------------------------------------------------------------- 4-6
2.2 SWOT Analysis----------------------------------------------------------------------------- 6-8 3. Challenges/Issues/Problems of the Banking Sector--------------------------------------------- 9-13 4. Profile of BDO

4.1 Products----------------------------------------------------------------------------------------15
4.2 SWOT Analysis------------------------------------------------------------------------- 16-17
4.3 Challenges/Issues/Problems----------------------------------------------------------- 17-18 5. Conclusions and Recommendations---------------------------------------------------------------- 19 6. References------------------------------------------------------------------------------------------ 20-21

I. Introduction
In the field of banking nowadays, one of the leading names is Banco de Oro or more popularly known as BDO. Presently, it is the largest bank in the country in terms of assets, loans and deposits. BDO is owned by SM Group of Companies, also the owner of one of the largest mall chains in the Philippines-the SM Malls.

The key persons behind the firm are Teresita T. Sy, Chairwoman and Nestor V. Tan, President and CEO, respectively. It was founded in Manila, Philippines and has its headquarter in Mandaluyong City, Philippines.

It was the result of the merging of Banco de Oro and Equitable PCI Bank in 2006. It was first named as Banco de Oro-EPCI, Inc., which eventually became Banco de Oro Unibank, Inc. starting February 2007. Currently, it has a total of 4,048 employees.

II. Profile of Banking Industry Sector
2.1 Players
Competition among the banks in the Philippines remain stiff even if there were notably less players resulting from the mergers and acquisitions of several corporations.
As of June 2008, the Philippines has a total of 16 universal banks, 22 commercial banks, 83 thrift banks, and 737 rural and cooperative banks, as well as more than 6,000 non-bank financial institutions and 17 foreign banks (Citi, HSBC, Standard Chartered and ING, as well banks from neighboring Asian countries such as Bank of China and Bank of Tokyo-Mitsubishi UFJ).

The banking sector of the Philippines is primarily dominated by 5 major players namely, Banco de Oro, Metrobank, Bank of the Philippine Island (BPI), Landbank of the Philippines (LBP), and Development Bank of the Philippines (DBP), placed in order of their total assets. Among the above mentioned, BDO placed number one having Php 808 billion total of assets, followed by Metrobank with Php 758.5 billion worth of assets and Bank of the Philippine Islands (BPI) having Php 658.4 billion in total. BDO also topped the list among the banks with biggest deposits with a total of Php 634.3 billion.

Among the players, BDO and BPI dominates in terms of market shares. The former having a 22.89-percent share and the latter, 22.01-percent share of total remittance inflows. During the year 2007, the Philippine National Bank (PNB) placed second with a percent share of 18.52. Last year, it dropped to 16.06 percent as it fell into third place. The Metrobank or Metropolitan Bank and Trust Co. was the previous year’s fourth place with a total market share of 13.54 percent, the amount having risen from 12.87 percent noted on 2007.

Here are brief profiles of the key players of the Banking and Finance Industry in the Philippines.
Metrobank, also known as Metropolitan Bank and Trust Company, Metrobank being a universal bank, offers a full range of banking services to large local and multinational corporations, middle market, high net worth individuals, and retail segments. Its ownership resides in both local and international subsidiaries, namely First Metro...
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