Banco de Oro Swot Analysis

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1. Introduction---------------------------------------------------------------------------------------------- 1 2. Profile of Banking Industry Sector
2.1 Players---------------------------------------------------------------------------------------- 4-6
2.2 SWOT Analysis----------------------------------------------------------------------------- 6-8 3. Challenges/Issues/Problems of the Banking Sector--------------------------------------------- 9-13 4. Profile of BDO

4.1 Products----------------------------------------------------------------------------------------15
4.2 SWOT Analysis------------------------------------------------------------------------- 16-17
4.3 Challenges/Issues/Problems----------------------------------------------------------- 17-18 5. Conclusions and Recommendations---------------------------------------------------------------- 19 6. References------------------------------------------------------------------------------------------ 20-21

I. Introduction
In the field of banking nowadays, one of the leading names is Banco de Oro or more popularly known as BDO. Presently, it is the largest bank in the country in terms of assets, loans and deposits. BDO is owned by SM Group of Companies, also the owner of one of the largest mall chains in the Philippines-the SM Malls.

The key persons behind the firm are Teresita T. Sy, Chairwoman and Nestor V. Tan, President and CEO, respectively. It was founded in Manila, Philippines and has its headquarter in Mandaluyong City, Philippines.

It was the result of the merging of Banco de Oro and Equitable PCI Bank in 2006. It was first named as Banco de Oro-EPCI, Inc., which eventually became Banco de Oro Unibank, Inc. starting February 2007. Currently, it has a total of 4,048 employees.

II. Profile of Banking Industry Sector
2.1 Players
Competition among the banks in the Philippines remain stiff even if there were notably less players resulting from the...
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