Q2: What would you see as being Bahrain Bay’s mission?
A2: “Building Customer Relations for the Future.” The way I see it, this mission statement best describes the ventures. Because through out the development of the project we can see that it’s becoming bigger and bigger with every “new customer” or best described as a new member of this business environment.
Q3: What is the MIPIM, and why was it important for Bahrain Bay to target its potential customers, investors, developers and retailers? A3: MIPIM is a trade show that its organizers describe as a "market for international property trade". It takes place annually in Cannes, France. It was really important for the venture to make some sort of appearance there to get the attention of nearly 26,000 property and investment professionals from around the world, which included investors that were looking to contribute in such project.
Q4: Why might the Kingdom of Bahrain be an attractive location for overseas investors? A4: Simply because of its stable rather booming economic status as a major financial and commercial center, as well as many rising projects like Bahrain Investment Wharf, Bahrain Financial Harbour, Bahrain City Center and many others
Q5: What are Bahrain’s closest competitors for inward foreign investment? A5: I think of Qatar, Kuwait, Saudi Arabia and of course U.A.E. majorly Dubai
Q6: What part of the marketing mix is related to the football sponsorship, and what functions does it perform?...