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Baderman Island Marketing Strategy

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Baderman Island Marketing Strategy
Virtual Organization Strategy Paper
Baderman Island is a privately held company that wants to expand its operations. Here, the company is given three options for the infusion of capital that will enable it to expand: Going public via an IPO, acquisition, or merger. This paper will compare and contrast each of the options as well as analyze the strengths, weaknesses, opportunities, and threats.
With any decision that is made there will be advantages and disadvantages. Likewise, when it comes to an expanding a company, certain attributes will benefit the company, as well as some that will make it difficult for the company. Team B will examine the different ways to expand the company and outline a recommendation going forward.
Going Public

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