The success of the Baby Einstein concept depends upon identifying the appropriate target market. Because Baby Einstein provides a line of multimedia products and toys that specializes in interactive activities for children aged 3 months to 3 years old. Where Discovery Begins" is what we market and new/expecting parents who are working professionals, educators, and those whom take the time to educate themselves on the latest brain research. The target market of the Baby Einstein requires parents who desire to provide an early boost to their children's development; products like this will have the support of parents who want to emphasize the crucial role education to their children. From newborn through 18 months, our products
The success of the Baby Einstein concept depends upon identifying the appropriate target market. Because Baby Einstein provides a line of multimedia products and toys that specializes in interactive activities for children aged 3 months to 3 years old. Where Discovery Begins" is what we market and new/expecting parents who are working professionals, educators, and those whom take the time to educate themselves on the latest brain research. The target market of the Baby Einstein requires parents who desire to provide an early boost to their children's development; products like this will have the support of parents who want to emphasize the crucial role education to their children. From newborn through 18 months, our products