Shawn Achor; Speech Analysis
Shawn Achor was graduated from Harvard University, and took his Master’s degree from Harvard Divinity. He has got so many awards in Harvard University as an instructor. Shawn has written a book entitled “The Happiness Advantage” which many people liked. The book was about the seven principles of Positive Psychology where in TED he calls it “The Happy Secret to Better Work”. He has mentioned that people have the mentality to think negativity rather than positively. Moreover, in his presentation in Ted, he talked about the positive psychology and how people are using it in the opposite way. In the introductory level, he started the speech in a funny way by telling his own experience about his childhood with his baby sister who was two years younger than him. Shawn used his own personal example in order to illustrate how a seven-year old child tries to use a positive way to talk to his baby sister in order to avoid her crying. In this way, he connected it with the “positive psychology”. In addition he used this story because it pictured some humor in it and also it got the attention of the audience, plus it had strong impact on the audiences’ mind to think about. Audience got attracted because it was in their own need and benefit. Most of the people think about the same sentence, “When you work hard, you will be successful.” Shawn’s presentation made the viewers involve because that is what the audience want to listen to and how they can use it in their future goals. Not only Shawn made the presentation in a funny way, but also he tried not to use so many technical words so that, audiences get confused. In other words, the level of complexity was not so high; therefore it was understandable for the viewers. For instance, Shawn likened his baby sister to a unicorn and later related it to positive psychology where it was easy for the audience to differentiate it; or better to say, he used the common understanding path between the story...
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