BUS 362: Multicultural Marketing
BUS 362: Multicultural Marketing
Case/Article Outline
Fill out the following matrix with thoughtful, intelligent statements.
Bullet format
Preparation for discussion in class
|Student Name Hyder M. Alikhan |
|Case/Article Name The Cosmopolitan Corporation |
|Date November 8, 2012 |
|Situation in the Case …show more content…
|
|Global success requires that companies appreciate diversity and distance rather than seek to eliminate them. |
|Unbalanced growth, pockmarked by financial distress. The threat of protectionism brought on by persistently high unemployment, particularly in developed |
|countries. |
|Tensions, in wealthy nations as well as poor ones, around ethnic, religious, and linguistic divides, and talk of a new age of secession or tribalism. |
|These are some of the developments that contradict the story we had just gotten used to—the one about how markets were becoming perfectly integrated across |
|borders, technology was obliterating distance, and national governments were now irrelevant.
Case/Article Outline
Fill out the following matrix with thoughtful, intelligent statements.
Bullet format
Preparation for discussion in class
|Student Name Hyder M. Alikhan |
|Case/Article Name The Cosmopolitan Corporation |
|Date November 8, 2012 |
|Situation in the Case …show more content…
|
|Global success requires that companies appreciate diversity and distance rather than seek to eliminate them. |
|Unbalanced growth, pockmarked by financial distress. The threat of protectionism brought on by persistently high unemployment, particularly in developed |
|countries. |
|Tensions, in wealthy nations as well as poor ones, around ethnic, religious, and linguistic divides, and talk of a new age of secession or tribalism. |
|These are some of the developments that contradict the story we had just gotten used to—the one about how markets were becoming perfectly integrated across |
|borders, technology was obliterating distance, and national governments were now irrelevant.