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Automotive Industry and Toyota

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Automotive Industry and Toyota
Toyota Motor Corporation
Toyota Motor is one of the leading auto manufacturers in the world. Toyota sells its vehicles in more than 170 countries and regions worldwide. Toyota’s primary markets are Japan, North America, Europe and Asia. It is headquartered in Toyota City, Japan and employed about 316,121 people as on March 31, 2008.
Strengths, Weaknesses, Opportunities and Threats (SWOT)
Location of Factor TYPE OF FACTOR Favorable Unfavorable
Internal Strengths
• Strong financial performance
• Brand image
• Strong performance in Asia region
• Research and development activities
• Toyota production system Weaknesses
• Poor profitability of ‘financial services’ segment
• Expenses related to post retirement benefits for employees
External Opportunities
• Increasing demand for hybrid electric vehicles
• Opportunities in Asian market
• New models Threats
• Economic slowdown
• Competition in the global automotive market
• Tightening emission standards
• Appreciating Japanese Yen against US Dollar

http://yousigma.com/comparativeanalysis/toyotamotorcorporation.html
SWOT Analysis Toyota
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Strengths.
• New investment by Toyota in factories in the US and China saw 2005 profits rise, against the worldwide motor industry trend. Net profits rose 0.8% to 1.17 trillion yen ($11bn; £5.85bn), while sales were 7.3% higher at 18.55 trillion yen. Commentators argue that this is because the company has the right mix of products for the markets that it serves. This is an example of very focused segmentation, targeting and positioning in a number of countries.
• In 2003 Toyota knocked its rivals Ford into third spot, to become the World's second largest carmaker with 6.78 million units. The company is still behind rivals General Motors with 8.59 million units in the same period. Its strong industry position is based upon a number of factors including a diversified product range, highly targeted marketing
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