MGT499 – Strategic Management
Module 2 Case
Core Professor: Dr. Sara Garski
Toyota Motor Corporation (TMC) is a global automaker based in Toyota, Aichi, Japan. The company is a global leading automaker in terms of sales and output, and it employs more than 320,808 people globally. Toyota’s main business is automobile manufacturing and financial services (Investopedia.com, 2011). This is a great company that has been very successful over the past couple of decades. Toyota has surpassed Ford and is on its way to surpassing General Motors. Toyota still has its challenges and that is what the External Analysis will show (Hill, Jones p. c61-c72). The external analysis for Toyota begins with such strengths as in 2005 Toyota’s factories in the US and China saw profits rise. The net profits rose .8% to $11 billion. This is because the company has the right mix of products for the market that it is in. In 2003, Toyota moved ahead of Ford to become the world’s second largest carmaker (http://www.marketingteacher.com/SWOT/toyota_swot.htm). * Numerous opportunities currently exist for Toyota such as the new fuel-efficient cars that they are producing. With rising oil prices, the company can take advantage of its continuous Innovation, particularly the manufacturing of green cars such as the Prius model to increase sales. Investment in advanced technologies and R&D activity will enhance the widening of product portfolio that meets the diverse needs of consumers seeking alternative sources of fuels away from fuel guzzlers. Innovation will help the company to produce cars which have greater performance and less damage on the environment. * The company’s joint ventures in Europe, specifically, its partnerships with French automakers (Peugeot and Citroen) offer a number of key opportunities for Toyota to expand its production and supply in France. * Toyota has the opportunity to develop new...