Audi Swot

Topics: Audi, Japan, Hybrid electric vehicle Pages: 3 (885 words) Published: November 11, 2012
Audi began Germany in 1932 , it was formed the merger of four different cartaker, In 1969 Volkswagen acquired the business in 2008 Audi delivered more than one million cars to customer. Today the business goes from strength to strength and manufacturers in many parts of the world including India. This is a manufacturer of very high quality cars tend to be highly engineered robust and priced at a premium level.

Audi's reputation is undoubtedly based upon a very strong brand. In fact the four rings of Audi is one of the most identifiable logos and images globally. The brand is very innovative and the range is continually developed and extended. Being a German technology product, obviously Audi has a reputation for operations management and its production approaches. The company manufactures in excess of 1 million autos a year. Interestingly, more than 1000 of these cars are Lamborghinis, Audi's premium supercar brand. The company manufactures cars in the German cities of Ingolstadt and Neckarsulm. Audi is also renowned for technology, creativity and innovation. The business invests almost $3 billion every year in research and development for its new products. Historically, the company's innovations are quite impressive - for example, Audi Quattro’s four-wheel-drive technology. New innovations include light emitting diode headlights (you may have seen them on the highway) and also MultiMedia Interface (MMI), which is a mash up of entertainment technology, navigation technology, and communication technology - including telephones as well as other innovations, which also improve passenger safety. Weaknesses

One interesting problem for the business is that whilst it is a very large vehicle manufacturer, it doesn't operate on the same huge scale as some of its close competitors, including Ford and Toyota. A simple revenue analysis based upon units produced shows that its competitors can make equivalent vehicles more cheaply, simply...
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