Preview

Audi India

Satisfactory Essays
Open Document
Open Document
392 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Audi India
Home>Company>History

Audi Tradition Evolution of the models
Today's AUDI AG looks back at a history that spans more than 100 years of automobile construction. An exciting voyage through time that started in the late 19th century. The Saxon brands of Audi and Horch from Zwickau, Wanderer from Chemnitz and DKW from Zschopau played a decisive role in motor vehicle development in Germany. These four brands amalgamated in 1932 to form Auto Union AG – with the sign of the four rings.

1901-1918
The pioneering era for the automobile. At first it was a technical toy for the affluent. Then, at the start of the 20th century, the motor car began to develop into a serious competition for the horse-drawn carriage. To the 1901-1918 models

1918-1932
From small-scale manufacture to large-scale production. Despite inflation and the global economic crisis, the automobile – and in particular the motorcycle – enjoyed a period of continuously growing popularity in the 1920s. Modern production methods from the USA also allowed the German middle classes access to the motor car. To the 1918-1932 models

1932-1945
Motorway construction and individual transportation. With the end of the global economic crisis, private usage of the automobile gained importance. Large-scale production became the focus of industrial activities. Audi, DKW, Horch and the automotive department of the Wanderer factory merged in 1932 to form Auto Union AG. This created the second largest motor vehicle group in Germany. To the 1932-1945 models

1945-1965
This period was characterised by the austerity of the immediate post-war years any by the German economic miracle of the 1950s. For Auto Union, it meant the loss of its Saxon home and the rebuilding of DKW production in Ingolstadt, Bavaria and in Düsseldorf in the Rhineland. To the 1945-1965 models

1965-1990
Mass motorisation and the oil crisis. The automobile is the Germans' favourite child. At Auto Union, the era of the DKW automobile with

You May Also Find These Documents Helpful

  • Good Essays

    During World War II, many factories had been geared towards outfitting military units with vehicles. After the war, the war level demand dropped and industry had spare capacity. Vehicles are particularly important to an economy, because of all of the components that go into making a car. Mass production meant that a factory commonly specialized in one, or a small amount of parts. Many factories would need to be set up to facilitate all of the parts that go into the vehicles.…

    • 568 Words
    • 3 Pages
    Good Essays
  • Better Essays

    The 1920s was the Golden Age of spending and newfound prosperity. Newfound prosperity was represented by the automobile. Automobiles “in the first decade of the twentieth century, were considered rich men’s playthings. They were handmade and expensive.” (Kunstler 88). Soon, Henry Ford created the Model T, “a very reliable machine that ‘the great multitude’ could afford to buy… and by the summer of 1916… Ford offered the same models for $345 and $360. That year he produced 738,811 cars.” (Kunstler 89). The rise of the automobile changed American life in the 1920s because it created new architecture, altered…

    • 1781 Words
    • 8 Pages
    Better Essays
  • Good Essays

    The 1920’s were the first decade to almost completely resemble the modern consumer market. Invention and industry were both growing at an unprecedented amount. A lot of this was credited to the the automobile being mass-produced, and sold to almost every American who could afford one. This not only shaped the economy of the 1920’s, but it also changed the culture of Americans in general. For example, Americans are going to go “car crazy.” Furthermore, the invention of the automobile completely changed the way products are made.…

    • 357 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    In the 1920’s there were three major car developer's, Ford, Chrysler and General Motors. These three companies were massively producing cars using Henry Ford’s invention, the assembly line. The assembly line changed everything for many companies, it’s still even used in companies today just instead now we’ve got machines doing work for us. The mass production in cars caused the prices to drop to an affordable amount so that people could buy them, company owners used the fact their vehicles were being bought at an amazing rate as people were coming in and leaving in their brand new model T cars. The car changed many of those people’s lives making it easier for them to go places, this involved farmers now as they could come into the cities much…

    • 254 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The United States were at the top of the charts when it came to car production in the 1950’s. It’s estimated that 80% of cars produced were from the United States. Once again, this benefits The United States greatly economically, socially and politically. Around 4 million cars were scrapped in the 50’s because consumers (the American people) were persuaded by car companies to get the latest model of cars. This is increase is car production yearly during the 1950’s, people wanted to keep up with the newest automobile trends.…

    • 89 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    By 1922 the nation began a spectacular spurt of growth. The first new issue and event that Americans encountered in the 1920s was auto production, which symbolized the new potential of industry. Annual car sales tripled from 1916 to 1929; and 27 million cars were quickly sold by the end of the 1920s. Furthermore, new ways of production changed car…

    • 1051 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Hounshell, David A. "The Ford Motor Company and the Rise of Mass Production in America." The American System to Mass Production 1800-1932. Baltimore: Johns Hopkins UP, 1984. 322-32. Print.…

    • 4669 Words
    • 19 Pages
    Best Essays
  • Good Essays

    Automobiles were popularized in the 1920's. They were mass produced in factories such as that of Henry Ford. As a result the price lowered and they became an affordable luxury for many Americans. The car was romanticized as a status symbol, a sign of the progressiveness that was felt during that time. Former President, Herbert Hoover once said, 'There will be a chicken in every pot, and a car in every garage.'…

    • 1082 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    industry. Cars were a luxury exclusive to the very rich before WWI and the 1920s. Now, with…

    • 639 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    In the 1920’s, the Henry Ford automobile became popular with the average family. It changed the lives of Americans and everyone that wanted a better form of transportation. The most appealing part of this automobile was the affordability for the average family. In the next few years, most families had a car or were getting ready to buy one. Ford cars became more and more popular. They were creating a group of cars made for mass production and selling. The Ford company influenced many other people, and in the next few years there were many companies involved in making cars. The sale of the car effected technology in many ways. One way is because it led to the advancement of mass production of the car and many other products. It also led to the development of the motorcycle. Its technology showed that they could apply it to a bike.(2)…

    • 1897 Words
    • 8 Pages
    Good Essays
  • Good Essays

    After First World War ended soldiers returned home with no jobs and found that the cost if living had risen. However, as industry became more efficient, assembly lines products could be manufactured with the development of quicker and for less money, and the Canadian demand for products grew. The economy started to boom, all due to jobs, price cuts and manufacturing opportunity. The 1920s saw the development of the car industry.…

    • 420 Words
    • 2 Pages
    Good Essays
  • Good Essays

    In the Roaring Twenties, electrification and cars took a step forward. Windmills with airplane propellers were used to give electricity to several machines used in these time. This invention generated enough power to make washing machines, lights, refrigerators etc. work. Similar to this, AG&G introduced a plant to reheat steam, so that the amount of electricity generated from raw material would increase. Before the 1920’s, cars were not a big deal among people. However, soldiers who fought in WWI bought cars when they returned from the war; this made people realize how easy it is to travel that way, and suddenly everybody wanted one. The most popular car brand in the United…

    • 457 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The safety of the driver and passengers was not a high priority upon the release of the American automobile in the early 1900’s. It did not take long for people to realize the driver of a high-speed metal projectile with inadequate equipment was not only a danger to himself, but to others as well. With the inadequacy of safety, the start of the American automobile evolution brought soaring rates of injuries and traffic deaths but today these statistics have changed dramatically. In 1908, Henry Ford presented the American public an inexpensive and efficient automobile called the Model T. Soon after the growth of the automobile, serious safety issues developed into concerns.…

    • 694 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Throughout the century the sector turned out to be the pillar of the national economy. Germany's famous premier brands such as Porsche, Audi, Volkswagen, Mercedes-Benz and BMW are enviable all around the world (ACEA, European Automobile Manufacturers Association 2008).…

    • 2508 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Bmw vs Mercedes

    • 7214 Words
    • 29 Pages

    Automobile Industry History The progress of transport has been always closely linked to the progress of civilization. The sea has evolved from simple to modern transatlantic view, in the air, the balloon first…

    • 7214 Words
    • 29 Pages
    Powerful Essays