Attitude of Consumers Towards Usage of Credit Cards

Only available on StudyMode
  • Download(s) : 114
  • Published : April 10, 2013
Open Document
Text Preview
Table of Contents
1. Introduction.............................................................................................................2 1.1 History...................................................................................................................2 1.1.1 Early Beginnings …………………………….…………………......................2 1.1.2 Credit card processing evolves ..........................................................................2 1.1.3 Consumer Attitude.............................................................................................3 1.1.4 Penetration of Credit Cards................................................................................3 1.1.5 Latest trends in market ......................................................................................4 1.1.6 Role of carrying cash .........................................................................................4 1.1.7 Future of Credit Cards in India ..........................................................................5 1.2 Review of Literature ………………………………..………………………...…7 1.2.1 Recent trends in Credit Card usage…….............................................................8 1.2.2 Attitude of Consumers towards Credit Card.......................................................9 1.3 Need of Study........................................................................................................11 2 Research Methodology ............................................................................................12 2.1 Conceptual Model..................................................................................................12 2.2 Research Design ....................................................................................................12 2.3 Objective of Study.................................................................................................13 2.4 Research Hypothesis .............................................................................................13 2.5 Variables ...............................................................................................................16 2.6 Data Collection Instrument ...................................................................................16 2.6.1 Questionnaire .....................................................................................................16 2.6.2 Scale Used..........................................................................................................17 2.6.3 Sampling ............................................................................................................17 2.7 Limitations.............................................................................................................18 2.8 Statistical Tools For Data Analysis.......................................................................19 2.9 Ethical Considerations ..........................................................................................20 3 Data Analysis............................................................................................................21 3.1 Exploratory Data Analysis.....................................................................................21 3.1.1 Gender ................................................................................................................21 3.1.2 Occupations.........................................................................................................22 3.1.3 Income Group .....................................................................................................23 3.1.4 Age Group ..........................................................................................................24 3.1.5 Educational Level................................................................................................25 3.2 Testing of Hypothesis ……………………………………………………………26 3.3 Regression on Attitude of consumers towards credit card usage...
tracking img