Attitude of Consumers Towards Usage of Credit Cards
Table of Contents
1. Introduction.............................................................................................................2
1.1 History...................................................................................................................2
1.1.1 Early Beginnings …………………………….…………………......................2
1.1.2 Credit card processing evolves ..........................................................................2
1.1.3 Consumer Attitude.............................................................................................3
1.1.4 Penetration of Credit Cards................................................................................3
1.1.5 Latest trends in market ......................................................................................4
1.1.6 Role of carrying cash .........................................................................................4
1.1.7 Future of Credit Cards in India ..........................................................................5
1.2 Review of Literature ………………………………..………………………...…7
1.2.1 Recent trends in Credit Card usage…….............................................................8
1.2.2 Attitude of Consumers towards Credit Card.......................................................9
1.3 Need of Study........................................................................................................11
2 Research Methodology ............................................................................................12
2.1 Conceptual Model..................................................................................................12
2.2 Research Design ....................................................................................................12
2.3 Objective of Study.................................................................................................13
2.4 Research Hypothesis
1. Introduction.............................................................................................................2
1.1 History...................................................................................................................2
1.1.1 Early Beginnings …………………………….…………………......................2
1.1.2 Credit card processing evolves ..........................................................................2
1.1.3 Consumer Attitude.............................................................................................3
1.1.4 Penetration of Credit Cards................................................................................3
1.1.5 Latest trends in market ......................................................................................4
1.1.6 Role of carrying cash .........................................................................................4
1.1.7 Future of Credit Cards in India ..........................................................................5
1.2 Review of Literature ………………………………..………………………...…7
1.2.1 Recent trends in Credit Card usage…….............................................................8
1.2.2 Attitude of Consumers towards Credit Card.......................................................9
1.3 Need of Study........................................................................................................11
2 Research Methodology ............................................................................................12
2.1 Conceptual Model..................................................................................................12
2.2 Research Design ....................................................................................................12
2.3 Objective of Study.................................................................................................13
2.4 Research Hypothesis