Atlantic Computer
Mountain Man Brewing Company: Bringing the Brand to Light
1. What are the pros and cons of introducing or not introducing Mountain Man Light to the market?
Read carefully the case and make a list of the pros and cons of each possible action. Use the following table to summarize your findings. Consider the following points:
Introducing Mountain Man Light Not introducing Mountain Man Light
Pros
Cons
2. Estimate the financial projections of MMBC from 2006-2010 assuming the company decides to launch Mountain Man Light.
To conduct the financial projections follow the spreadsheet file included in the course content (Week 3).
3. What is your team recommendation should the company launch Mountain Man Light?
Consider all the factors including the current brand associations and loyalty.
In your answer include the following:
• Why you chose that particular strategy?
• What are your assumptions ?
• What are the consequences of your decision?
• How would you implement it?
Atlantic Computer: A Bundle of Pricing Options
1. Determine the price for two Tronn servers plus PESA according to the following pricing methods:
• Status-quo pricing
• Competition-based pricing
• Cost-plus Pricing (Hint: footnote # 5)
Note: Jowers makes a conservative estimate that two Tronn servers plus PESA equals the performance of four Ontario Zink servers.
To calculate the prices you could use the spreadsheet file included in the course content (Week 3).
2. Determine the Value-based price for two Tronn servers plus PESA.
Follow these steps use the spreadsheet file included in the course content (Week 3):
a) Calculate the costs of running for a year 4 Ontario Zink serves, and 2 Atlantic Tronn servers with PESA
b) Calculate the annual savings of owning 2 Atlantic Tronn servers with PESA
c) Determine the Value-based price for two Tronn servers plus PESA assuming that 50% of the savings will be passed to the consumer.
3. How is Cadena’s
1. What are the pros and cons of introducing or not introducing Mountain Man Light to the market?
Read carefully the case and make a list of the pros and cons of each possible action. Use the following table to summarize your findings. Consider the following points:
Introducing Mountain Man Light Not introducing Mountain Man Light
Pros
Cons
2. Estimate the financial projections of MMBC from 2006-2010 assuming the company decides to launch Mountain Man Light.
To conduct the financial projections follow the spreadsheet file included in the course content (Week 3).
3. What is your team recommendation should the company launch Mountain Man Light?
Consider all the factors including the current brand associations and loyalty.
In your answer include the following:
• Why you chose that particular strategy?
• What are your assumptions ?
• What are the consequences of your decision?
• How would you implement it?
Atlantic Computer: A Bundle of Pricing Options
1. Determine the price for two Tronn servers plus PESA according to the following pricing methods:
• Status-quo pricing
• Competition-based pricing
• Cost-plus Pricing (Hint: footnote # 5)
Note: Jowers makes a conservative estimate that two Tronn servers plus PESA equals the performance of four Ontario Zink servers.
To calculate the prices you could use the spreadsheet file included in the course content (Week 3).
2. Determine the Value-based price for two Tronn servers plus PESA.
Follow these steps use the spreadsheet file included in the course content (Week 3):
a) Calculate the costs of running for a year 4 Ontario Zink serves, and 2 Atlantic Tronn servers with PESA
b) Calculate the annual savings of owning 2 Atlantic Tronn servers with PESA
c) Determine the Value-based price for two Tronn servers plus PESA assuming that 50% of the savings will be passed to the consumer.
3. How is Cadena’s