AtekPC
In 2007, a major news magazine ran a cover article entitled "Whither the PC?" The threats reported in their analysis were worldwide and stemmed from a variety of factors including the growing popularity of 1110bile phones, PDAs, and
Web-based application software.
For most people, e-mail is the 1110St important application that they use. For a long period of time, sending and receiving e-mail necessitated having a full-ncdged Pc. Nowadays, though, businesspcople and consumcrs want to reap the benefit of being able to access e-mail from anywhere, 24-7. without the inconvenience of carrying a notebook computer around with them. Mobile phones and PDAs now provide this functionality, causing many people 10 question the need for carrying a full-nedged computer. In the boom days of the PC, the market was boundless, but growth has slowed considerably. Moreover, with the growing popularity of Web-based applientions, both businesses and consumers are purchasing less expensive machines that can access and run Web-based applientions and do not require massive amounts of local processing power or storage. Having ignored reality for years, PC makers are at last doing something. In order to cut costs, they arc already streamlining their operations through the usc of information technology nnd looking at new products and new markets to maintain revenue growth and boost profitability.!
AtekPC
Founded in 1984, AtekPC had grown to become a mid-sized U.S. PC maker with 2006 sales of $1.9 billion. AtekPC employed 2, I00 full-time workers and an additional 200 part-time workers. In spite of rapid growth in the 1990s, AtekPC found itself struggling alongside the world's other PC makers
1 David Smith, "PC Makers Face Increased Price
Competition and Industry Consolidation," Metropolitan
News Journal, February 17, 2007, p. 87.
2 "Whither the PC?," Global News, March 20, 2007,
p.9.
464 Modl!le Three IT Leadership
Web-based application software.
For most people, e-mail is the 1110St important application that they use. For a long period of time, sending and receiving e-mail necessitated having a full-ncdged Pc. Nowadays, though, businesspcople and consumcrs want to reap the benefit of being able to access e-mail from anywhere, 24-7. without the inconvenience of carrying a notebook computer around with them. Mobile phones and PDAs now provide this functionality, causing many people 10 question the need for carrying a full-nedged computer. In the boom days of the PC, the market was boundless, but growth has slowed considerably. Moreover, with the growing popularity of Web-based applientions, both businesses and consumers are purchasing less expensive machines that can access and run Web-based applientions and do not require massive amounts of local processing power or storage. Having ignored reality for years, PC makers are at last doing something. In order to cut costs, they arc already streamlining their operations through the usc of information technology nnd looking at new products and new markets to maintain revenue growth and boost profitability.!
AtekPC
Founded in 1984, AtekPC had grown to become a mid-sized U.S. PC maker with 2006 sales of $1.9 billion. AtekPC employed 2, I00 full-time workers and an additional 200 part-time workers. In spite of rapid growth in the 1990s, AtekPC found itself struggling alongside the world's other PC makers
1 David Smith, "PC Makers Face Increased Price
Competition and Industry Consolidation," Metropolitan
News Journal, February 17, 2007, p. 87.
2 "Whither the PC?," Global News, March 20, 2007,
p.9.
464 Modl!le Three IT Leadership