Marketing Management Seminar 640
February 25, 2012
Asterand Memorandum:
"What is the ultimate goal of Asterand’s quality control initiative?”
Asterand clearly did not have an effective quality control system in process prior to accepting its contract with Amgen to supply human tissue samples. Although Asterand is a new supplier to the biopharmaceutical and pharmaceutical industry, it will need to immediately establish quality control methods that will allow them to process orders correctly and deliver the final product to the standards and requirements of the procuring company. This will demonstrate Asterand’s ability to provide consistent and reliable human-tissue samples that meet the rigorous regulatory standards