Assingments 2012-2013

Topics: The Body Shop, Anita Roddick, Marketing Pages: 22 (4338 words) Published: November 30, 2012

Marketing Studies (1 year, Diploma)


Assignment 1
a) Luis St. Jean is a famous design house in France with annual sales of $1.2 billion in clothing, perfume, scarves, and other designer items. Each year it prepares more than 150 original designs for its seasonal collections. As head buyer for Cindy’s, an upscale women’s clothing store at the Mall of America in Minneapolis, you think you might like to start offering the LSJ’s line of perfume. You need to know more about pricing, types of perfume offered, minimum ordering quantities, and marketing assistance p rovided by LSJ. You would also like to know if you can have exclusive marketing rights to LSJ perfumes in the Minneapolis area and whether you would have to carry LSJ’s complete line (you don’t think the most expensive perfumes would be big sellers in your area).

Write to Mr. Henri Vixier, License Supervisor, Luis St. Jean, 90513 Cergy, Pointoise Cedex, France, seeking answers to your questions. Your answer should be in a letter format requesting the necessary product information. You can make up all the necessary details.

b) You are the marketing manager of a company selling electronic goods. You are having a meeting with the board directors for introducing some new products in the Cypriot market. You need to prepare an agenda for the meeting and send that agenda to the board of directors in the form of a memo. In your answer, include all the necessary details you think are essential.


Format: (a) Letter (b) Memo, approx. 2000 words (in total), produced on a laser printer
Deadline: 14th December 2012
(No assignment will be accepted after this date)


Assignment 2
You are an external consultant for an airline company. You have been hired to assess the current declining customer numbers and provide advice to the company. Develop a report to be handed to the CEO including new ways/techniques to promote the company in both local and international markets. In your answer you should include examples to support your arguments taking into account the current competitive market, where the flight destinations for Cyprus are increasing as new airlines enter the Cypriot market. Format: Essay Type, 2000 words, produced on a laser printer

Deadline: 12th April 2013
(No assignment will be accepted after this date)


Assignment 1
The group is to analyse a case study and prepare posters around identifying: three key OB issues in the case
relevant OB theories for each of the OB issues
recommendations for action to improve each of the three issues. The case study will be distributed during Week 5 of the module. Your seminar group will be asked to form syndicate groups of 5 people to develop answers to the case. Your poster group may use words, diagrams, drawings, images and cartoons on the posters to make your key points. The poster presentation will take place during Week 8 at a time and place notified by the tutors in week 8. There will be limited time for your group to work together in seminars and you may decide to meet outside of formal teaching times and communicate by phone, e-mail, conference calls and social networking sites. Each group member must complete a ‘Peer Review Sheet’. This is an assessment by each member of a group on every other group member. It requires objective skills to critically assess the contribution of other members in your group. Your ‘Peer Review Sheet’ must be given to your seminar group tutor during the poster presentation session. A example of the ‘Peer Review Sheet’ follows the Poster Presentations Marking Criteria.

The poster presentation will be marked against the assessment criteria shown and individual marks adjusted taking into account the Peer Review. Work will be double marked and externally moderated in accordance with the University regulations. Assessment criterion 5 requires evidence in the form of agendas and minutes for meetings held...
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