Assingments 2012-2013
ASSINGMENTS 2012-2013
Marketing Studies (1 year, Diploma)
1
BUSINESS ENGLISH
Assignment 1
a) Luis St. Jean is a famous design house in France with annual sales of $1.2 billion in clothing, perfume, scarves, and other designer items. Each year it prepares more than 150 original designs for its seasonal collections. As head buyer for Cindy’s, an upscale women’s clothing store at the Mall of
America in Minneapolis, you think you might like to start offering the LSJ’s line of perfume. You need to know more about pricing, types of perfume offered, minimum ordering quantities, and marketing assistance p rovided by
LSJ. You would also like to know if you can have exclusive marketing rights to LSJ perfumes in the Minneapolis area and whether you would have to carry LSJ’s complete line (you don’t think the most expensive perfumes would be big sellers in your area).
Write to Mr. Henri Vixier, License Supervisor, Luis St. Jean, 90513 Cergy,
Pointoise Cedex, France, seeking answers to your questions. Your answer should be in a letter format requesting the necessary product information.
You can make up all the necessary details.
b) You are the marketing manager of a company selling electronic goods. You are having a meeting with the board directors for introducing some new products in the Cypriot market. You need to prepare an agenda for the meeting and send that agenda to the board of directors in the form of a memo. In your answer, include all the necessary details you think are essential. 2
Format: (a) Letter (b) Memo, approx. 2000 words (in total), produced on a laser printer
Deadline: 14th December 2012
(No assignment will be accepted after this date)
3
Assignment 2
You are an external consultant for an airline company. You have been hired to assess the current declining customer numbers and provide advice to the company. Develop a report to be handed to the CEO including new ways/techniques to promote the company in
Marketing Studies (1 year, Diploma)
1
BUSINESS ENGLISH
Assignment 1
a) Luis St. Jean is a famous design house in France with annual sales of $1.2 billion in clothing, perfume, scarves, and other designer items. Each year it prepares more than 150 original designs for its seasonal collections. As head buyer for Cindy’s, an upscale women’s clothing store at the Mall of
America in Minneapolis, you think you might like to start offering the LSJ’s line of perfume. You need to know more about pricing, types of perfume offered, minimum ordering quantities, and marketing assistance p rovided by
LSJ. You would also like to know if you can have exclusive marketing rights to LSJ perfumes in the Minneapolis area and whether you would have to carry LSJ’s complete line (you don’t think the most expensive perfumes would be big sellers in your area).
Write to Mr. Henri Vixier, License Supervisor, Luis St. Jean, 90513 Cergy,
Pointoise Cedex, France, seeking answers to your questions. Your answer should be in a letter format requesting the necessary product information.
You can make up all the necessary details.
b) You are the marketing manager of a company selling electronic goods. You are having a meeting with the board directors for introducing some new products in the Cypriot market. You need to prepare an agenda for the meeting and send that agenda to the board of directors in the form of a memo. In your answer, include all the necessary details you think are essential. 2
Format: (a) Letter (b) Memo, approx. 2000 words (in total), produced on a laser printer
Deadline: 14th December 2012
(No assignment will be accepted after this date)
3
Assignment 2
You are an external consultant for an airline company. You have been hired to assess the current declining customer numbers and provide advice to the company. Develop a report to be handed to the CEO including new ways/techniques to promote the company in
References: b) Why is Carlill v Carbolic Smoke Ball Co (1893) a very important case? Format: Essay, approx its own debts.’ Discuss Format: Essay Type, 2000 words, produced on a laser printer Format: Essay Type, 2000 words, produced on a laser printer Deadline: 14th December 2012