Assessment of Blue Nile

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October 12, 2012
| | Contents
WORKSHEET 2a – PORTER’S 5 FORCES MODEL - EXTERNAL ENVIRONMENT2 WORKSHEET 3 – DRIVING FORCES OF CHANGE - EXTERNAL ENVIRONMENT3 WORKSHEET 6a – COMPETITIVE ANALYSIS PROFILE - EXTERNAL ENVIRONMENT6 WORKSHEET 8 – GENERIC COMPETITIVE STRATEGIES8

WORKSHEET 10 – KEY FINANCIAL RATIOS - INTERNAL ANALYSIS9
WORKSHEET 11 – INTERNAL ANALYSIS PROFILE - INTERNAL ENVIRONMENT12 WORKSHEET 12 – SWOT ANALYSIS - INTERNAL ENVIRONMENT13

WORKSHEET 2a – PORTER’S 5 FORCES MODEL - EXTERNAL ENVIRONMENT

WORKSHEET 3 – DRIVING FORCES OF CHANGE - EXTERNAL ENVIRONMENT

|COMMON DRIVING FORCES |ANALYSIS OF DRIVING FORCES OF CHANGE | |Growing internet app’ns |Increased access to internet | | |Build Your Own Feature - more and more online jewelry retailers have a feature for shoppers | | |to customize orders | |Increasing globalization |Blue Nile has 40 international markets where 35 of them can make their purchases in local | | |currency (p185) | | |UK website in 2004, Canada website in 2005 Chinese website in 2010 | |Changing LT growth rate |Fluctuates with the global economy - very volatile. Recessions cause sharp declines in | | |revenue and high growth periods cause steep increases in revenues. | | |Revenues outside US grew from 8.3m to 33.2m in 2009 (p185) | | |Projected international business is expected to produce above 50% of overall business (P185)| |Changing buyers |Jewelry is a luxury item. People who are hard hit by recessionary cycles are less apt to | | |purchase jewelry | | |Seasonal (Valentine’s Day, Mother’s Day, Oct-Dec) (p188) | |Ongoing product innovation |Offering high quality products with customization and fast delivery | |Changing tech/mfg processes |Just-in-Time inventory | | |Fast shipping | | |Licensed third-party technology for operations (p179) | |Marketing innovations |Create a non-intimidating environment to website visitors | | |Online ads - Banner ads on popular web portals (Yahoo, Google) (p184) | | |Offline ads | | |Certificates of Authenticity for every loose diamond...
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