Assessing, Planning, Implementing and Evaluating a Health Promotion Activity The following assignment will discuss the health forum stall the student nurses completed on “The benefits of walking and exercise” within the university, by identifying the health needs and target group from UK epidemiology and demography statistics. Finally the assignment will evaluate the health forum stall’s effectiveness in completing the aims and objectives by using the Process, Impact and Outcome evaluation tool (Ewles & Simnett, 2003). ASSESSMENT OF HEALTH NEED
Health promotion is a process, which encourages individuals to increase their knowledge through information and individual choice to recognize and improve their health (WHO, 1986). The benefits of walking and exercising are vast and can help alleviate, reverse or ward off many health issues. NHS Choices (2011) suggests that people who participate in regular activity are at a lower risk of many chronic diseases such as heart disease, type 2 diabetes, stroke and some cancers. Research has also shown that physical activity can heighten energy levels and people could show a decline in stress as well as reduce the risk of depression and dementia (NHS Choices, 2011). Yet, only 37% of men and 24% of women currently meet minimal recommendations for activity at an adult age (Choosing Activity, 2005) .The Office of National Statistics (2011) estimated the UK population at 62.3m in mid 2010 and Cardiovascular disease, Heart disease and Strokes were the most common cause of death at 32% and cancers accounted for 29% of deaths. The group is aware that the advice and guidance should start as early as possible through reading government recommendations and this would ideally be in childhood. However as adult nurses the group decided to concentrate on UK resident adults aged 16 plus as the target group with the rationale being: The health benefits of walking & exercise have advantages for any age, gender or physical condition. The findings of epidemiology and demography statistics indicate that there is an increasing need for accurate information, guidance and advice to all, as health risks could affect any one person. According to The Health and Social Care Information Centre (2011) work commitments and a person’s perceived lack of leisure time results in a person’s inability to participate in physical activity. Choosing Activity (2005) records that men in managerial and professional and intermediate households are more likely to have a higher participation in sports and exercise estimated at 45-49%. Furthermore both men and women, in all age groups, that have achieved lower than average academic outcomes are associated with a higher level of inactivity. Department of Health (DoH, 2004) At least five a week: Evidence on the impact of physical activity and its relationship to health, is a report from the Chief Medical Officer focusing on the growing epidemic of obesity and also, due to considerable media attention, the wider issue of other public health risks in the industrialised 21st century due to sedentary lifestyle. Following on from this the DoH devised an action plan called “Choosing activity: a physical activity action plan” in 2005. The paper called for NHS providers and PCT’s to work closely with local authorities and private and voluntary sectors to create opportunities to access information regarding physical activity. It asked for health professional to encourage an active life (DoH, 2005). A white paper entitled ‘Healthy Lives Healthy People’ (DoH, 2010) outlines strategies for public health in England. The government is supporting physical activity from a young age by encouraging walking and cycling to school. As part of this paper the ‘walk once a week’ initiative encourages children to walk to school or use a walking bus and £10m from the Department of Transport has been given to Bikeability cycle training, the much improved cycling proficiency scheme from the 1970’s...
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