Ashton Kutcher

Ashton Kutcher plays an indian character by the name of “Raj”. In the commercial, Raj is portrayed as a bollywood indian wearing a lavish costume. The accent is what sets the icing on the cake, others have called it a “poor imitation”. Ashton kutcher portraying Raj has received a huge backlash through social media like twitter and facebook. In my opinion, I agree with popchips’ response towards the Raj promotion. Popchips’ had no intention stereotyping or offending the indian race. Popchips’ later removed Raj from advertising and was never mentioned again. I considered these tactics inadequate, because popchips’ made a statement that they had no intentions of making racist remarks then proceeded to trash the Raj concept. Popchips should've stuck with what they said and let the hate die out. If I was the marketing manager, I would like Ashton Kutcher speak on the behalf of Popchips and try to ease the tension of those labeling the portrayal of Raj racist.
A great idea would be different people of age,race,gender and background conveying a strong and meaningful message. One should be aware that they should stay away from creating a popchips’ scandal. People of all ethnicity should voice their opinion on a promotion. Because those people have values that are shared with the rest of that specific ethnicity. A horrible example of poor knowledge of culture would be debuting the movie “Hollywood Buddha”. “ a film studio ran into serious trouble in Malaysia, Sri Lanka and Burma because the film lacked cultural sensitivity towards Buddhist symbols traditionally held in reverence in these countries” (Kaput). The creators of the movie have failed to understand one's culture. Thus resulting in backlash and possibly a boycott in movie